CLA to hold latest program on 17 Feb.

Tuesday, 10 February 2015 00:56 - - {{hitsCtrl.values.hits}}

The Colombo Leadership Academy’s (CLA) latest program ‘Discover winning strategies for new product development’ will be held on 17 February. Deciding on a new product portfolio, making strategic choices and picking the right winners are crucial business challenges today while ensuring new products have a real competitive advantage is of utmost importance. Innovation and creativity have become critical ingredients to nurture high performance business cultures, create new products, discover uncontested markets to increase top-line revenues and drive profitability. To discover winning strategies for new product development, it is imperative to learn the critical business drivers with cutting-edge content on how

to effectively drive products and services to market quickly and successfully. The Colombo Leadership Academy’s latest program will empower participants to discover winning strategies for new product development and help ensure your products have a real winning advantage. The program targets marketing managers, category managers, brand managers, marketing executives, brand executives, business/product development/quality assurance managers and entrepreneurs. The strategic content of the course will enable participants to succeed in the business world. It will empower them to devise a roadmap to fight shorter product lifecycles, feature strategies to discover uncontested markets, look at idea generation versus intellectual property, help in building innovation into strategic processes and emphasise how one can engage customers with idea generation. It will also provide in-depth insights into planning financial evaluation of the NPD, understanding regulatory challenges, launching strategy challenges, enabling last mover advantage and fostering high-performance teams. The program will be conducted by Sri Lanka’s sought-after leadership and success coach Riaz Hassen, who is a certified leadership effectiveness culture assessor. Hassen is a Leadership Circle USA member of the Strategic Management Forum, UK and a director of a large diversified business conglomerate. Guest Speaker Ravi Liyanage is a former General Manager of Janashakthi Insurance and Group Director Operation of Richard Pieris and is currently Chief Executive Officer of TVS Lanka. The investment of Rs. 18,000 per participant includes all workshop material, case studies and lunch. The program is scheduled for 17 February from 9:00 a.m. to 5:00 p.m. at The Kingsbury. CLA’s event partners are The Kingsbury, The Leadership Circle, Daily FT, Daily Mirror, the Sunday Times, Limelight Public Relations, MEC, Direct Solutions, and Metropolitan. To reserve your place, call 0720865000, 0720865001, email [email protected] or visit www.cmbleadershipacademy.com.