Clemenger BBDO/Clemenger Proximity Melbourne tops Asian Marketing Effectiveness Festival

Wednesday, 2 May 2012 00:03 - - {{hitsCtrl.values.hits}}

The Asian Marketing Effectiveness Festival concluded last week in Shanghai with a gala awards ceremony that saw Clemenger BBDO / Clemenger Proximity Melbourne win the platinum award, as well as three gold awards and two silver awards, for its ‘Break up’ campaign for National Australia Bank.

A jury of 35, led by James Thompson, chief marketing officer of Diageo Asia Pacific, came together here to judge and deliberate over the record 971 entries, from 21 countries, which were received into the awards this year.

A total of 115 entries made it to the shortlist, and from this the jury have awarded 51 winners: one Platinum, 11 Gold, 14 Silver and 25 Bronze. Australia took home the most trophies with 16, followed by India with 10 and China and Singapore both with six.

Commenting on the Awards, Haymarket Asia Managing Director Tim Waldron said, “These Awards have been truly fantastic and I am certain that the crowds have left feeling inspired by the work that has been celebrated here. Entry numbers may have been at their highest but this did not take away from the quality and exceptional standard of work we have seen. We would like to thank the jury for their hard work and congratulate all of the winners on their success at the 2012 Awards.”

Close to 400 delegates attended the festival, taking in seminars from the likes of Adidas, BBH, BBDO Proximity, Isobar, JWT, Lowe+Partners, Ogilvy and Mather, PHD and more. (Read all of our festival coverage here.)

“It’s great to witness the growth of the Festival; walking around the venue you can really feel the buzz and the enthusiasm coming from the delegates,” said Lions Festivals Chairman Terry Savage, which with Haymarket are joint organisers of the Festival. “With unrivalled content, learning and networking opportunities the Festival has truly marked its place as the must-attend event for marketing, advertising and media specialists in the region. We look forward to bringing it back even stronger in 2013.”