dentsu Grant appoints Bakmee Perera to its leadership team

• Gears for change in the communications industry

dentsu Grant Group announces the appointment of Bakmee Perera as Director Communications Planning and Media Strategy which will entail the industry veteran with 14+ years of experience, to overlook consumer insights, media strategy, planning, data analytics and innovation while spearheading the CXM (Customer Experience Management) and CRM (Customer Relationship Management) business in collaboration with Merkel Sokrati – a global data-driven CXM and CRM company, part of dentsu International, specialising in the delivery of unique, personalised customer experiences across a gamut of platforms and devices. 

“Media is morphing at breakneck pace, enabling never-before opportunities to meaningfully engage with our consumers. dentsu’s track record of staying ahead of the curve, creating truly sustainable value is how we become trusted partners, not just to our clients, but to each other and the world around us,” commented dentsu Chief Executive Officer – Media South Asia Divya Karani.

“Our hand-picked teams are nimble, adaptable and inclusive. Teaming across the dentsu world and beyond, seamlessly coming together as one. It is with this same spirit, I would like to welcome our new team-member, Bakmee to our dentsu Sri Lanka operation! I am certain she will fearlessly forge pathways in bringing alive dentsu’s passion for never before possibilities,” added Karani on the appointment.

Bakmee has played a leading role in positioning leading FMCG, BFI and Telco brands in Sri Lanka in the hearts and minds of consumers. “We are at the cutting edge of innovation in the Media industry, redefining the whole nexus of strategically connecting a brand with the consumer and how we enhance and grow that experience,” newly-appointed Bakmee Perera, Director Communications Planning and Media Strategy for dentsu Grant Group said. “This is what excites me about joining a global team that is pushing the boundaries to bring holistic innovation and delivering market-first solutions in order to bridge the balance between data led strategy and creativity.”

Innovation and embracing change have always been at the core of dentsu Grant’s DNA and the spark that has helped establish some of the most memorable brands that are household names today. “We have many firsts under our belt, but now we are in a space where first is not good enough. We need to be fast,” dentsu Grant Group Chairperson and Managing Director Neela Marikkar said. “Bakmee will work alongside our Director Media Services Chaminda Dias and brand teams in rolling out a multi-pronged strategy, which combines historic knowledge with real-time data and analytics to bring engaging brand experiences on a multitude of platforms.”