Dhammika Kalapuge empowers Wijeya Newspapers advertising and marketing team

Wednesday, 19 November 2014 00:00 - - {{hitsCtrl.values.hits}}

The Senior Managers, Sales Executives and other employees from the Advertising Department of Wijeya Newspapers who interact with customers have been inspired by a training program conducted at the Galadari Hotel on 9 November 2014 from 9 a.m. to 6 p.m. The program, which was titled as ‘Passion to Serve’, was conducted by Dhammika Kalapuge, Director and Principal Management Consultant of SIPCOM-1 Ltd. Kalapuge is a leading educator whose name is synonymous with ‘Service Quality’enhancement training both in Sri Lanka and the region.

In today’s market, to cater to the discerning customers, institutions require excellent customer service rendered from its employees. Kalapuge excels in educating institutes to best manage ‘customer touchpoints’ strategically, operationally and emotionally. With the belief that ‘The messenger is as important as the message’, he strives to go that extra mile to give value to his audience. The value additions of his program included receiving a precise brief, personally carrying out mystery customer surveys, studying the culture of the institution and tailoring the training to ideally suit the target audience of the Advertising Department. The training program conducted for the employees of the Advertising Department of the Wijeya Newspapers was received with encouraging comments from the audience, who attended from the Fort and Kandy branches. After the session, the employees commended on Kalapuge’s excellent communication skills, rare talent in imparting knowledgeof complex concepts in a simple manner and relating the learning to ‘day to day’ operation through true experiences.

Wijeya Newspapers Assistant General Manager-Administration Advertising Nipuli Weerathunga commented on the program saying that, “It inspired the young marketers to be passionate about everything what they do. It was not confined to service excellence, the program was done in such a professional manner it gave a full insight on how to become an excellent human being. The way Kalapuge conducted this ‘world class’ program with a Sri Lankan touch made the employees to be fully engrossed throughout thus making it one of the best educational programs done for Wijeya Newspaper’s employees.” For the past fifteen years, he has conducted over two thousand three hundred workshops covering over 400 public and private sector entities in Management, Entrepreneurial Development, Customer Care, Service Excellence, Relationship Marketing and Motivation both within the country and overseas. Dhammika Kalapuge’s programs are organised by SIPCOM-1 Ltd – a company focusing on total people development. SIPCOM-1 housed at Galadari Hotel organises and promotes in-house and public programs mostly on ‘service quality’, exclusively designed and conducted by Dhammika Kalapuge.