Dilshan named among Most Talented Marketing Leaders

Thursday, 4 December 2014 00:00 - - {{hitsCtrl.values.hits}}

Head of Marketing at HNB Assurance Plc, Dilshan Perera was presented with the Most Talented Marketing Leaders award, during the third World Marketing Congress held in India in association with the CMO Council USA. This award is a result of an extensive process undertaken by a research cell consisting of graduates in management with several years of research experience to their names. The group compiles a shortlist which is then reviewed by a jury comprising senior professionals from across the globe.

Head of Marketing at HNB Assurance Plc, Dilshan Perera at the awards ceremony The criteria adopted in this case are: Marketing Competencies, Strategic Perspective and Future Orientation, Track Record, Integrity and Ethics, Commitment to Sustainability (Business, Social and Environmental). Dilshan Perera graduated from the University of Kelaniya with a bachelor’s degree in Business Management (Marketing). He is a Chartered Marketer and a member of CIM UK and SLIM and completed his MBA at PIM (Postgraduate Institute of Management) - University of Sri Jayawardanepura. Dilshan joined HNB Assurance in 2012 as the Head of Marketing and is responsible for the entire marketing function for both the main business lines of the company namely Life Insurance and General Insurance. Dilshan is an active proponent of making insurance more relevant to younger consumers and is enthusiastic about the possibilities of digital and social media marketing. He is also the first and only Sri Lankan to serve as a panellist for the Asia Conference on Social Media, Social Commerce and Mobile Marketing for Insurance, held recently in Singapore organised by the Asia Insurance Review. Dilshan is also a visiting lecturer at several higher education institutes in marketing and management. HNB Assurance Plc is one of the fastest growing insurance companies in Sri Lanka with a network of 51 branches. HNBA is a composite insurance company with a rating of A (lka) by Fitch Rating Lanka for ‘National Insurer Financial Strength Rating’ and ‘National Long- term Rating’. HNBA is also rated within the Top 100 Brands and Top 100 companies in Sri Lanka by LMD. HNB Assurance recently won International awards for Brand Excellence, Digital Marketing and HR Excellence and also won many awards for its annual reports at events organised by the Institute of Chartered Accountants of Sri Lanka, ACCA (Association of the Chartered Certified Accountants) Sri Lanka and SAFA (South Asian Federation of Accountants)