Edelman wins 2013 Global PR Agency of the Year honours: The Holmes Report
Thursday, 12 December 2013 00:00
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The Holmes Report has named Edelman as its Global Agency of the Year for 2013. The finalists included Fleishman Hillard, Golin Harris, Ketchum, MSL Group and Weber Shandwick.
In selecting a Global Agency of the Year The Holmes Report, stated, “We look for both strong overall performance — with growth of 12% during its fiscal year, Edelman clearly outperformed its peers — and great consistency across various regions. In Edelman’s case, it is difficult to pinpoint a weakness: in recent years, it has been our Agency of the Year in North America, EMEA and Asia-Pacific, and its strength in the developed world is matched by its growth in emerging markets: it was our Middle East Consultancy of the Year award and is growing fast in Latin America.”
World’s largest PR firm
Edelman is the world’s largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2011 Global Agency of the Year” and its “2012 Digital Agency of the Year.”
Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top ten “Best Places to Work” in 2011 and 2012. Edelman owns specialty firms Edelman Berland (research), Blue (advertising), A&R Edelman (technology), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Edelman recently extended its footprint in Sri Lanka with the appointment of PR Wire as an exclusive affiliate member, which is the brain child of young local entrepreneur.
Balanced portfolio of business
The Holmes Report added: “We also look for a balanced portfolio of business, and Edelman has that. Its consumer, healthcare and technology practices are formidable in every region; its corporate business—including crisis management and increasingly strong public affairs capabilities—has grown in recent years to match the best in the industry; and it is among the pioneers in digital and social media and content creation, developing a PR-centric model that embraces paid, earned, shared and owned media”.
“Finally, its thought leadership activity continues to set the standard, with its decade-long commitment to the Trust Barometer research supplemented by a host of smaller worthwhile studies that add to our understanding of the profession”.
