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Wednesday, 22 February 2017 00:00 - - {{hitsCtrl.values.hits}}
eMarketingEye (www.emarketingeye.com), the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, is celebrating its 10th anniversary.
Established in 2007, eMarketingEye has grown to be one of the best in the Asian region over the past ten years, having gained international recognition for its expertise in providing end-to-end online marketing solutions to the travel and hospitality industry.
The company is a Google AdWords and Analytics Certified Partner Company that offers the total range of online marketing services including Search Engine Optimisation (SEO), web development, Pay Per Click Marketing (PPC), social media optimisation, online marketing consultancy, content development, internet booking engine, e-mail marketing, web analytics and hotel fact sheet development.
eMarketingEye is the only digital marketing agency in Sri Lanka specialising in the travel and hospitality industry. It provides integrated marketing solutions for a diverse range of clients and has garnered an impressive portfolio in this 10-year period.
A majority of eMarketingEye’s client list includes leading international travel and hospitality brands such as The Ascott Ltd., Berjaya Hotels & Resorts, InterContinental Hotels Group (IHG), Anantara Hotels, Resorts and Spas, COMO Hotels & Resorts, Starwood Hotels, Oaks Hotels & Resorts, Chatrium Hotels and Residences and The Fullerton Hotel.
The company also has an impressive array of Sri Lankan travel and hospitality clientele such as Jetwing Hotels, Aitken Spence Hotels, Cinnamon Hotels and Resorts, Theme Resorts, Uga Escapes, Cantaloupe Hotels, Serendib Leisure, Asia Leisure, Mosvold Hotels, Mount Lavinia Hotel, 98 Acres Resort & Spa and The Blue Water Wadduwa, among many others.
In recent years, the company has expanded its reach beyond the travel and hospitality vertical and encompasses diverse sectors such as Food and Beverage (F&B), FMCG, Finance and Education. The clientele comprises industry leaders including Dilmah Tea, John Keells Logistics, Vision Care Optical Services, DSI Tyres, CINEC Campus, Elysian Realty, Cinnamon Life, H-Connect, InfoMate, One Galle Face by Shangri-La and Candor Holdings.
From the time of its very first award back in 2007 for the Cosmopolitan Hotel Hong Kong, eMarketingEye has been bagging international awards every year for successful online marketing campaigns and website development projects. The year 2016 was no different as the company reached a record haul of 27 award wins during the year, including accolades from the Adrian Awards, the Communicator Awards, W3 Awards and the Impact Awards. Suffice to say it was one of the most successful years in the company’s history.
Other international awards won in previous years include ad:tech, Google and Interactive Media Awards. Locally, the company has won accolades at the National Best Quality Software Awards (NBQSA), National Business Excellence Awards and Sri Lanka Tourism Awards during these ten years. During this period, eMarketingEye has won an impressive total of 104 awards, with a large majority of them being prestigious, international ones.
eMarketingEye also made significant progress in other areas during 2016. The company doubled its workspace at the current location to over 10,000 sq. ft. thereby providing its fast-growing team of over 100 individuals with ample room for their day-to-day operations and future expansion.
The company also received a steady stream of projects from existing as well as new clients. Altogether, eMarketingEye has carried out over 2,500 client projects since its inception, with a total of more than 600 local and international client engagements.
Additionally, it has increased the use of technology to automate the more mundane tasks in office such as report generation, thereby enabling the employees to focus on innovative thinking that brings out the best in terms of strategy and analysis.
eMarketingEye CEO Rajitha Dahanayake was also the recipient of the coveted ‘National Young Entrepreneur Award’ in the ‘Extra Large Category’ at the Sri Lanka Entrepreneur of the Year awards in 2013.
Commenting on the 10th anniversary, Dahanayake stated: “It has been anextraordinary10-year journey where we have achieved many great things. I would like to thank our valued clientele, some of them who have been with us since the beginning, for placing their trust in us at all times. Our ethos is to provide complete transparency on all online marketing activities while offering clients ROI-centric solutions that are tailor-made to their requirements. I must also thank the wonderful eMarketingEye team for constantly pushing the boundaries and keeping alive their desire to learn and innovate.”
Expressing his views on current trends in the market, Dahanayake stated: “Content Marketing has seen a major growth over the years and has become the latest trend in the Online Marketing industry, with a focus on engaging users on platforms that provide attractive, timely and quality content. In fact, this concept is not something new to eMarketingEye, as we have been incorporating Content Marketing into our SEO strategy over the past few years. At present, we have largest clientele in the market and produce close to 20,000 content related blogs, articles and social posts annually. We are also renowned for our travel content marketing platform which is the largest of its kind owned by an agency in the Asian region.”
He stated that the company has increased its focus on leadership growth and building the personal capacity of each employee. “Therefore, we send our teams for various external trainings to enhance their skills in leadership, effective-communication and management as well as various other trainings to provide them with exposure to the travel industry and latest trends in digital marketing. We also conduct internal trainings using reputed external resources,” Dahanayake added.
