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A record number of Spikes Asia entries have been submitted this year, totalling 4,860 from 23 countries. The largest creative communications festival in Asia Pacific, which kicks off on Sunday in Singapore, is also set to welcome industry professionals from 27 countries who over two insightful days of learning, networking and celebration will have the opportunity to view Asia Pacific’s creative excellence in advertising and communications.
Spikes Asia takes place from 16-18 September in Singapore.
With an overall 33% increase versus last year, the categories which have shown the highest increase are PR, Design, Mobile, Film Craft, Direct and Promo and Activation. The top countries participating are Australia (703 entries), followed by India (694), Japan (594), Singapore (524), China (448) and Thailand (411).
“This extraordinary growth in the number of entries this year is not only testament to the importance of Spikes Asia to the creative community in Asia Pacific, but is also an endorsement of the great work being produced in the region which will ultimately reverberate around the world,” says Terry Savage, Co-Chairman of Spikes Asia. “We await with great anticipation the juries’ decision, which no doubt will provide inspiration and insight, taking creativity in brand communications to another level.”
The winners will be revealed during the Spikes Asia Awards Ceremony that will be held Tuesday evening 18 September at the Grand Theatre, Marina Bay Sands. Other accolades to be announced are: Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, and the new Spikes Palm Award presented to the most awarded production company. P&G Asia will be honoured with the 2012 Advertiser of the Year award. The event will conclude with the After Party at Avalon nightclub.
Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia-Pacific.
Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia Awards show. The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo and Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content and Entertainment and Creative Effectiveness.
The exclusive coverage on Spikes Asia Festival of Creativity 2012 in Daily FT is supported by Sri Lanka Telecom, the national telecommunications provider.
