Exide recognised as one of the top three brands

Exide was bestowed the honour of being one of the top three brands by the prestigious body, Sri Lanka Institute of Marketing, at the recently concluded SLIM Brand Excellence Awards ceremony.

SLIM Brand Excellence, with a mission to establish marketing as a driving force which enhances business and national value, has been promoting Brand Excellence since 1970. This prestigious award recognises and celebrates the outstanding efforts of brands in the country.

Exide, the No.1 battery brand in Sri Lanka, honoured with the Bronze award for the ‘Best Turn-around Brand’ this year, has been in the market for over 90 years, producing a wide range of superior quality batteries catering to a varied market segment and powering these businesses.

This category recognises brands that have achieved remarkable developments and changes in their marketing and business strategies in order to overcome market obstacles and succeeded in the year 2016. Exide re-launched its brand to ‘Fully Loaded Exide’ and transformed its product lines to ‘Maintenance Free’ range and introduced eight maintenance free sub brands in February 2015. Exide, in identifying the specific needs of the Sri Lankan customer, introduced products manufactured with state-of-the-art technology and value-added features, such as an ‘Extended Warranty’.

These strategic changes have enabled Exide to improve its Brand Equity and also aided in securing new markets and further strengthened and built the brand’s reputation among the public.

“We are indeed proud to have been bestowed this honour, in this category,” said Deputy General Manager – Battery Ajith De Silva. “It is a true testament to the dedication and effort put in by our team of experts, to achieve this milestone. The recognition is an endorsement of the continued commitment in delivering a superior battery range, adopting best marketing practices,” he went on to say.

EXIDE comes with a range of SLS certified batteries, and a unique aftersales service, viz. the Batt Mobile that comes to the aid of the customers in an emergency. It also offers a five year warranty while possessing a strong dealer network right across the country and most importantly it comes from a ‘Heritage of Trust’ from the Browns Group that has been serving its customers for over 140 years.