Facebook expands ads on third-party apps, websites to beyond users

Friday, 3 June 2016 00:00 - - {{hitsCtrl.values.hits}}

Reuters: Facebook Inc said its customers’ ads would now be visible on third-party apps and websites to everyone who has ever visited its website, and not just to users logged into its social networking service. However, people can opt out of seeing ads on apps and websites not offered by Facebook, based on their ad preferences, the company said last week.

Facebook, like other online ad service providers, uses cookies to collect data on users’ browsing habits to show them relevant ads.

The company, which has more than 1.6 billion users, offers online advertising services under its ‘Audience Network’ business.

In the first quarter, Facebook generated more than 80% of its $ 5.20 billion ad revenue from mobile ads.

The company has been rolling out new features to ramp up mobile advertising and to encourage customers to experiment with video advertising.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.