Monday Sep 23, 2024
Monday Sep 23, 2024
Tuesday, 25 November 2014 00:40 - - {{hitsCtrl.values.hits}}
This prestigious accolade was presented at the 2014 Global Marketing Excellence Awards of the World Marketing Congress at Taj Land’s End, Mumbai recently. Munasinghe was the only Sri Lankan to win an award in this category at this awards ceremony.
The World Marketing congress is an annual event where marketers from around the globe are rewarded for their achievements. Recipients are selected by an experienced and prestigious panel of judges after many rounds of evaluation which asses their leadership in achieving marketing excellence, brand building abilities and outstanding contribution to mentor marketing professionals. Candidates from more than 50 countries around the world were considered under many award categories at this award ceremony.
Fiona Munasinghe holds a Business Management degree from the University of Manchester and a Masters degree from the Postgraduate Institute of Management. She is also a Chartered Marketer and holds a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing (CIM), United Kingdom. Further, she is a Certified Professional Marketer (CPM) from The Asia Marketing Federation (AMF), Singapore and a graduate and Member of Chartered Management Accountants (CMA), Australia.
A marketing professional with an illustrious career, she has steered many international and local brands to achieve excellence. She carries work experience across more than 8 product categories and 10 brands operating in the wellness and FMCG spheres.
As the Marketing Manager of Hemas Consumer Brands of Hemas Group, she is in charge of the three biggest categories in which Hemas operates: laundry, personal wash and oral care brand custodian of Diva, the second biggest laundry powder brand in Sri Lanka, Clogard, the second largest oral care brand and Velvet, the biggest beauty soap brand in Sri Lanka.
Fiona has won multiple awards at the SLIM (Sri Lanka Institute of Marketing) Brand Excellence awards, the biggest, most recognised and well respected marketing awards in the country. Most recently Velvet, a brand under her purview was awarded Brand of the Year as well as Gold awards for Product and Local Brand of the Year at the recently concluded SLIM Brand Excellence Awards held in October 2014.
