Four times in a row Triad wins Sumathi’s Best TV Ad of the Year

Triad Sri Lanka won the coveted Silver and Merit awards at the recently concluded Sumathi Tele Awards 2011, for their SLI Motor ‘Insured for Reality’ TV commercial and Sri Lanka Army ‘Bravehearts’ TV commercial respectively. This win in “The Best TV Ad of the Year category” is the fourth accolade in a row for the agency, which has successfully won awards at the previous years’ shows too.

Speaking about the win, the team at the agency averred that, “Triad has always been a firm believer of strategically focused, effective creative ideas with strong insights, which has to-date helped us to differentiate the brands we handle from competition. This win only adds to our strong and long-standing reputation and reconfirms our creative supremacy in the industry.”

The Silver award won for Sri Lanka Insurance is a reflection of bringing to life a creative idea in the most impactful and arresting manner, which a prospective customer would empathize with. This award showcases the agency’s prowess in creating communication that is both memorable and meaningful. Winning a Merit award for a CSR campaign undertaken by TriadAID, to collect funds to build ‘Abhimansala’ – a residential facility to care for permanently disabled soldiers gives new meaning to the Triad Team and the tireless effort the company makes to contribute its professional resources to the betterment of the society and to support the Sri Lanka Forces, who fought valiantly to save our motherland.

Taking pride in these latest awards to be added to Triad’s collection of both local and global awards, the Triad Team humbly shares these accolades with their creative production partners Frames and X Ten respectively and the valued clients who placed their trust in the Triad Team.