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Tuesday, 16 February 2016 00:06 - - {{hitsCtrl.values.hits}}
Geometry Global Sri Lanka secured the limelight at the recently concluded PMAA Dragon of Asia Award 2015; when they won the coveted Navy Dragon Award for Best Campaign in the Country that recognised its ‘Pears Happy Baby Learning Campaign (HBLC)’.
The PMAA Dragons of Asia is a prestigious awards platform that recognises best in results-driven marketing communications by agencies and clients across Asia. The recognition of Geometry Global Sri Lanka further reiterates the company’s unprecedented efforts to pioneer activations that extend first-hand unparalleled experiences to consumers island-wide.
Seated: Hirantha Sameera Uggalla, Senior Executive Brand Activation, Hanim Abdul Cader Art Director. Standing: Nathasoruban Sivapatham Executive Creative Director, Sancharitha Jayathilake Chief Operating Officer, Prageeth Wimalaratne Associate Creative Director
As part of this award winning campaign, a Pears Happy Baby Learning Centre mobile unit travelled around Sri Lanka delivering knowledge to mothers in over 44 cities around the island. The project successfully disseminated baby care expertise to Sri Lankan mothers that further worked towards the brands inspiring vision that ‘Happy Babies Learn More’.
Commenting on the receipt of this prestigious award, Geometry Global Sri Lanka Executive Creative Director Nathasoruban Sivapatham said, “At Geometry Global, Sri Lanka we are equipped with multinational experts from around the globe that contribute to developing knowledge and tools that improve our creative solutions to a large extent. At Geometry we go by the philosophy the bigger challenge, the greater the opportunity for creativity. It was through this philosophy that we acknowledged the need for education among mothers in Sri Lanka. Thus came about Pears HBLC – a fitting brand to take the leadership in this regard.”
Geometry Global took forward the campaign with a custom-made Pears HBLC mobile unit that travelled to the Central, North Central and Eastern Provinces, where mothers were educated on the emotional well-being of their children and how they can absorb more knowledge when they are emotionally and physically happy.
Nathasoruban further added, “Our expertise, culminated over the years, is instrumental in helping us to use precise activations that engage customers through ATL, Digital and Social Media coupled with new levels of interactive advertising. The recognition of Geometry Global Sri Lanka at the PMAA Dragons of Asia awards is just the first step in showcasing our creativity to the globe.”
Over the past couple of months, the Pears HBLC has reached many mothers all over the country with its various initiatives. The Pears HBLC mobile unit will continue to visit more cities in the future, bringing knowledge and expertise to mothers in order to help them keep their babies happy.
Geometry Global Sri Lanka Chief Operating Officer Sancharitha Jayathilake and Geometry Global Sri Lanka Executive Creative Director Nathasoruban Sivapatham with Sledgehammer Communications (M) Regional CEO Harmandar Singh and Director Promotion Marketing Awards of Asia ‘The Dragons of Asia’, Director MAA GLOBES Recognition Programme, COO Marketing Agencies Association Worldwide London, Mike Da Silva
