Global experts to explore brand marketing as a social equalizer at WMS 2013
Friday, 13 September 2013 03:30
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World Marketing Summit (WMS), brainchild of marketing guru Professor Dr. Philip Kotler, will see some of the most innovative minds from various industries coming together to explore ways to achieve the UN’s 8 Millennium Development Goals (MDGs) by integrating brand marketing with affirmative action as a solution to tackle socio-economic issues on a global scale.
The Summit will be held from 28 to 30 September 2013 at Putrajaya International Convention Centre (PICC). Held in Malaysia this year the 3-day, dialogue-filled, “think-tank” congregation of minds will potentially reshape global brand communications and corporate responsibility for good.
Thanzyl Thajudeen, Founder of Istiqaama, the Supporting Communications Agency for WMSM 2013, stated that Sri Lanka is a country that has exhibited a tremendous achievement in its MDGs which were set back in the year 2000. “Today, Sri Lanka has eradicated extreme poverty, promoting education, equality and achieving environmental degradation through the MDGs, with a marketing recipe strategised around science, technology and innovation.
“The WMSM 2013 will share a vast depth of knowledge in reshaping and nurturing corporate responsibility for the betterment of the society. We look forward to enjoy the participation of Sri Lankan leaders at the summit.”
In 2010, UN Secretary General Ban Ki-Moon reported that the achievement of the 8 MDGs by the targeted 2015 was unlikely, exhorting that a paradigm shift was needed. WMS aims to leverage Brand Marketing to cement the relationship between profit and purpose, concurrently elevating marketing from a corporate tool to a social equaliser.
WMS Malaysia 2013 will achieve two goals. Firstly it will provide a roadmap on how to meet the 8 UN MDGs, resulting in a signed declaration charting marketing’s role in improving 8 billion lives.
Secondly, this is a collective representation of the world’s best marketers, sharing insights and case studies of how purpose can be injected in to a company’s DNA, elevating consumer trust in turn reducing marketing investment and maintaining the bottom-line.
The summit features a stellar alliance of thought leaders including Professor Dr. Philip Kotler; Doctors Without Borders Founder Minister Dr. Bernard Kouchner; UNESCO Asia and Pacific Director Professor Dr. Hubert Gjizen, Dr Ashok Khosla, who was Al Gore’s mentor and is Chairman of the Development Alternatives Group and “Nobel” prize winner for environment; Al-Bashayer Investment Company CEO Sara Ismail Mohamed; Founder of Barefoot College Sanjit ‘Bunker’ Roy and H.R.H Prince Ali Bin Al-Huseein of Jordan, Chairman of the Dream Asia, Asian Football Confederation working in concert to deliver a “Better World Through Marketing”.
