Global service guru Ron Kaufman live in Sri Lanka next month

From left: SLIM CEO/Executive Director Sanath Senanayake, Ron Kaufman Project Advisor Thushara Perera, SLIM Vice President Pradeep Edward, SLIM Secretary Roshan Fernando and Ron Kaufman Project Chair Ranga Perera – Pic by Indraratna Balasuriya

The world’s No 1 Guru in Service, the frontrunner in marketing and spearhead of pioneering thought cultures that have transformed and revolutionised an element of marketing, Ron Kauffman, will be in Sri Lanka on 18 and 19 July at the invitation of the Sri Lanka Institute of Marketing (SLIM).   

To impart his knowledge and competencies as a global service consultant, speaker, educator, thought leader and customer service exponent, Ron Kauffman will lead a public forum on 18 July at Waters Edge on ‘Service Leadership – The Inevitable’ and a CEO Breakfast Forum at Cinnamon Grand on 19 July, focusing on ‘Leading the Service – Focused Culture: Creating superior service from the C-suite’.  

Renowned for his motivational yet simple approach in delivering and communicating service and customer experiences with infectious passion and enthusiasm, at the CEO Forum, Kauffman intends to explain the concept of Creating Superior Service from the C-Suite. He will share powerful insights on gaining sustainable competitive advantage through service, which have resulted in the delivery of real business results in companies on every continent.  

Articulating the axiom, ‘Customer is King’ but bringing in a different view on accomplishing and achieving a competitive edge by building a culture that engages and empowers each employee to delight stakeholders through elevated service levels, Kauffman will lead participants at the public forum to discover fundamental service principals that raise service levels and improve customer experience at every point of contact.  

He will also exemplify how to align culture-building activities currently in use throughout organisations, identify opportunities for new culture building initiatives, upgrades and improvements and prioritise activities and develop practical action plans for the best results. His wide experience and scope with customers across diverse businesses from government agencies to multinational companies including Singapore Airlines, Xerox, Marina Bay Sands, Wipro and Changi Airport will come into play during his two day knowledge sharing exercise.

As SLIM President Karthik Elangovan asserts, “Being the national body for marketing in the country, having Ron Kauffman live in Sri Lanka is truly an honour for us as it reiterates our passion to deliver the most effective marketing service principles, expertise and education and training for our business community. Here is a service guru who has embedded life changing experiences in professionals around the world, a world leader who has undeniably motivated each of us. He has revolutionised the world of customer service training and service culture development and sharing his expertise here will surely give the business community in Sri Lanka an extremely competitive advantage in this era of transformative change for the country. His unique specialty in strengthening, building and uplifting service cultures with some of the world’s largest and most respected organisations, has pushed these entities from the realm of simply being a great organisation to an extraordinary one.”

Established under an Act of Parliament in 1970, SLIM has been the national body for marketing in Sri Lanka for over 45 years. For tickets, contact Prageeth on 0703 069 031 or Mihirinie on 0703 701 166.