Grant Group sweeps the board with most awards at Effie 2012

At a glittering Effie awards ceremony, the Grant Group (Response Marketing and Grant McCann Erickson) once again, stood tall taking home an amazing collection of three Silver and four Bronze awards re-iterating the fact that they have mastered the perfect combination of creative and effective excellence that go to make outstanding campaigns that perform in the marketplace.

Five of the eight awards were for Etisalat making it the most awarded brand of the night, and in fact historically the most awarded brand at Effies Sri Lanka since its inception. Response Marketing’s Johnson and Johnson and Grant McCann Eriskson’s WIN were also awarded.

Grants have always stood behind the power of effective creativity and firmly believe that brands in their portfolio that excel in the marketplace are the greatest measures of their success. At the Grant Group, great attention is paid to market studies, strategic planning, pre and post campaign research and of course a stringent standard of creativity. All which contribute to highly effective brand campaigns.

The Effies founded in 1968 by the American Marketing Association to celebrate the most strategically effective campaigns that have proved successful and overcome market place challenges, are among the most sought after awards by agencies and client alike.

The Grant Group is proud of this phenomenal achievement, which is a result of excellent client agency relationships that have always been the foundation of their success.