Grants Media clinches ‘Media Buying Agency of the Year’ award at World Marketing Congress 2014

Monday, 24 November 2014 00:12 - - {{hitsCtrl.values.hits}}

Grant Media, a member of the Grant Group, was awarded the prestigious ‘Media Buying Agency of the Year’ award at the recently concluded World Marketing Congress (WMC), held at Taj Lands End, Mumbai. The annual event was organised by CMO Asia, which is dedicated to impart high level knowledge exchange through leadership and networking amongst senior Chief Marketing Officers and decision makers from different industry segments across 53 participating countries.

Grant Group Chairperson/Managing Director Neela Marikkar said: “I am ecstatic that Grant Media was awarded this prestigious award at the World Marketing Congress. I believe this is a testament of the commitment of our staff backed by prudent execution of well-planned media strategies throughout the Group’s 56-year history.” The theme at this year’s WMC was ‘Looking Forward, Looking Back: Drawing on the past to shape the future of marketing.’ This year’s awards were presented via seven categories, namely, Business Analytics, Corporate Excellence, Global Marketing Excellence, Brand Excellence and Women Super Achievers. WMC also compiles a list of the 100 most talented marketing leaders, annually. Grant Media, the media arm of the Grant Group, Sri Lanka’s leading integrated marketing communications organisation, which demonstrated a growth strategy, differentiation, delivery and results achieved as a business unit, have paved way to win this prestigious award.

Grant Group’s Director Media Services, Peter Solomon said: “This is a significant award for us encouraging us towards our strategy to sustain and grow in the competitive market place for implementation and achievements in areas such as portfolio retention, exclusive service, groundbreaking strategies and clutter shuttering innovations etc. We also focus on going back to our basics of building partnerships with clients, than working as a service delivery agency.” This award adds to the many honours and awards the Grant Group has received throughout the 56 years in the industry. With a rich heritage spanning 56 years, the Grant Group, which started as a single advertising agency today offers a wide array of communication services from media and digital to content creation and traditional advertising services. Grant Advertising is an associate of the McCann Worldgroup working with IPG Media brands. Grant Media handles prestigious media accounts such as Ceylon Biscuits Ltd., Fonterra, Reckitts Benkieser [RB], Sampath Bank, Johnson & Johnsons, Mastercard, Royal Ceramics, C.W. Mackie, etc.