Gunn Report for Media names OMD Worldwide most creative media agency

For the seventh time, Omnicom Media Group’s OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, maintaining the exclusive lock the agency has held at the top of the rankings since the report was launched in 2004.

The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognises the vital role media agencies play in today’s highly competitive and fragmented communications landscape.

The Gunn Report for Media rates agencies on a point system based on awards won in 53 annual award competitions worldwide. With 331 points, OMD easily bested second-ranked Mindshare (WPP) with 229 points and third-ranked Starcom (Publicis) with 218 points.

The Gunn Report ranking comes on the heels of the January Network Diagnostics report from the Research Company Evaluating the Media Industry (RECMA), which named OMD Worldwide the top ranked global media network by performance for the third consecutive year.

Concurrent with these rankings, OMD also topped RECMA’s  July 2012 Global Billings, holding on to its position as  the largest global media agency by billings, with 10.7 percent of market share; and was also the top ranked media network on the 2012 Effies Effectiveness Index.

 “It’s an incredible achievement and we are proud of how strongly our teams have performed across the globe. The accolade is a testament to the teams’ determination, hard work and focus on excellence. Consistently high levels of creativity and innovation are a priority for us at OMD and we fully intend to keep the momentum going,” said Steve Blakeman, APAC CEO, OMD.

 “The most important thing about indices like the Gunn Report is the service it provides to clients who need to know which media agency is doing the best work – more often, more consistently and in more regions – than any other network,” stated Mainardo de Nardis, President and CEO, OMD Worldwide. “We’re incredibly proud that for seven consecutive years, the answer to that question has been OMD – now officially ranked as the biggest, best, most creative and most effective media agency in the world.”

Commenting on the accolade, Keith Wijesuriya, CEO, OMD Sri Lanka, said: “We are extremely proud to be a part of this great network and are thrilled with the consistent and fantastic showing year on year. The network continues to delight in having a wonderful client portfolio that constantly encourages us to keep reaching higher and delivering outstanding work that gets rewarded.”  

Elsewhere in the 2012 Gunn Report, OMD was also featured in the Campaigns of the Year section, which highlighted winning campaigns from the global festivals included in the report’s evaluation.

OMD was recognised for its Google Voice Search campaign from Manning Gottlieb OMD, which took the Media Grand Prix at the 2012 Cannes Lions, and that the Gunn Report cited as a campaign that combined creativity and effectiveness.

OMD Worldwide (www.omd.com) is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands.

OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. 

OMD is recognised for its global footprint, strategic integration and creative innovation.

It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented seven consecutive times, Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age.

OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc.