Hameedia wins Silver at NASCO Awards

Wednesday, 20 August 2014 01:06 - - {{hitsCtrl.values.hits}}

Sri Lanka’s leading menswear specialist Hameedia produced a national winner in the Fashion and Clothing category at the recent NASCO Awards. The Silver award in the Fashion and Clothing category was won by M.H.M. Asker, a Territory Manager at Hameedia Stores, Negombo. Yasotharan Paramanantham, Head of Retail, Sales and Marketing, Hameedia said: “It was encouraging to see a member of the Hameedia team being recognised for excellent service. Winning this award is a great honour since we have benchmarked ourselves as a market leader in different spheres of fashion. Service is an important part of our offering and throughout our company, our team remains dedicated to delivering quality service throughout the entire retail experience.” Hameedia Head of Retail and Marketing Manager Yasodharan Paramanantham said: “I’m delighted to see how Asker has evolved and I am proud that he has been recognized for delivering quality service that is on par with industry standards. As the leading menswear fashion specialist in Sri Lanka that is continuously setting the benchmark in men’s fashion, we’re confident that more of our team members will reach the top in the near future.”

The NASCO Awards is the premier event in Sri Lanka which recognizes sales excellence and rewards and motivates sales professionals to achieve greater heights. NASCO aims to raise the standard of sales professionalism in Sri Lanka, to recognise and reward the performance capability of staff and the potential capacity of sales professionals to enhance the profile of the sales profession in Sri Lanka. The Hameedia brand has grown over the past years to become one of Sri Lanka’s premier brands. In 2010 it created history in Sri Lanka’s clothing industry by winning its first ever award at the SLIM Brand Excellence Awards 2010 — a Silver award for ‘Service Brand of the Year 2010’, and also a Bronze award for ‘Innovative Brand of the Year 2010’. Also, it won Silver for ‘Local Brand of the Year’ in 2011’. Four of its brands were also listed in the Brands Annual as well as the Most Respected Entities list published by LMD. Hameedia has achieved record growth since its inception 60 years ago. Known for its strong principles and ethical standing on merchandising only originals, Hameedia enjoys a very strong and loyal customer base ranging from connoisseurs to entry level customers.