Hashan Haputhanthri speaks on brand entrepreneurship in India

Hashan Travis Haputhanthri – Master of Science in Marketing/a successful marketing/brand strategist, eminent author cum philosopher of Travis Brandsology (the first Asian Philosophy for Brands) and the co-author on Branding for The book for Entrepreneurs, Effective Business Communication where he wrote about ‘Manusath Derana’ as a local case study to appear in an international book, Founder of Brand Marketing philosophy and Ignite motivational Theory recently addressed an imminent panel of MBAs and Phd holders in India’s GL Bajaj Institute in New Delhi. 

Hashan Travis was appointed to an insightful panel of speakers where they spoke about Innovation for growth in the Indian Economy.

Hashan spoke about his two recently founded prototypes that will lead to Brand Entrepreneurship. Brand Entrepreneurship is not yet practiced in the world. Therefore, prototypes such as F6 and M2 will be ideal to launch and practice.

“As the founder of Brand Marketing philosophy and through Travis Brandsology, I have explained about features like 7B model, the role of a practical Brand Manager, the foundation to brand marketing and how to be an award winning personality by trusting your instincts. Moving from there onwards to brand entrepreneurship is a very advance stage. Nowadays brand managers must be trained to become brand entrepreneurs; more of business development rather than brand promo driven. So the F6 model (Face, Facts, Fight, Family, Famous and Fame) and the M3 model (Magic, Manner and Margin) will enhance the knowledge of a Brand Entrepreneur,” said Haputhanthri.

He further stated, “GL Bajaj Institute is a complete innovation and must be grateful to Dr. Kiriti Dutta and Urvashi Mackar for inviting me for this grand occasion. I clearly see an upward rising on practical marketing and branding trends in India. It is a great phenomenon. I am so glad that my work has achieved a value in India. They recognised my work brilliantly. It was indeed 20 years of research that went into the making of this philosophy and most of the people rated high. This is a great mile stone in my life. It is no point you hold all knowledge in your mind and try to impart at a cost. To educate someone as a knowledgeable person you must be humble enough to give what you have. Share what you know – ethically. Develop the fraternity through ‘Knowledge incubation and then to Knowledge sharing and then to Knowledge Integration’. 

Speaking about Indian education, “I am seriously impressed. Indian Education system is on track to train individuals to conquer the world. They work very hard to bridge the gap and they are successful. India is a hub of entrepreneurs.” 

HashanHaputhanthri is the Head of Marketing for TVS Lanka where they market two wheelers and three wheelers. Recently he won Brand of the Year for TVS with three Gold awards and two Silver Awards at SLIM Brand Excellence. Last year (2015) he won the Product Brand Year – Gold with another Gold and Silver Award. He also won Turnaround Brand of the Year Gold for Maliban Biscuits by introducing Maliban Smart Cream Cracker. He has won many awards for his work in Marketing and Branding and was adjudged and conferred as a World Best Marketer in New Delhi. 

Having more than 22 years of brand marketing experience for both Food and Non Food, Hashan headed brands like Nivea, Maliban Biscuits (instrumental in launching Maliban Smart Cream Crackers) and in Fiji Islands – Sunquick, Weetbics, Royal Tea, Island Chill Mineral water and 30 other major brands. Hashan has done research in Inca, Egypt and Sri Lankan symbology. He has further researched colour psychology and Namelogy as well. Brand marketing and non conventional marketing are his inventions and newly revamped Diploma in Strategic Brand Management for SLIM is also his invention.