Indian investors sharpen their marketing skills

Tuesday, 29 September 2015 00:01 - - {{hitsCtrl.values.hits}}

The Indian CEO Forum Sri Lanka (ICF) recently organised a brain storming session with Prof. Dr. R. Srinivasan from the prestigious Indian Institute of Management Bangalore, covering a wide range of learnings on strategy management including ‘Sharpening product features and positioning’ through cloud.

Prof Srinivasan is a leading practicing academic from IIM Bangalore who has provided leading edge consultancy to a lot of leading organisations in India and Europe.

Those who have seen the Aishwarya Rai advertisement for a leading cookware would recall the excellent positioning. Prof Srinivasan explained how a large amount of input was obtained from consumers to evolve the product features, finetune them and finally create a winning product and advertising. Prof. Srinivasan was addressing a large gathering of Indian CEOs for almost three hours of what was an extremely interactive session.

ICF, formed in July 2013, is a registered body with membership constituted by Indian investors in Sri Lanka, Indian heads of MNCs and Sri Lankan companies.

The objectives of the Indian CEO Forum is to promote and contribute to the economic growth in Sri Lanka through Indian investment, safeguard and strengthen existing economic cooperation, foster new economic ties between India and Sri Lanka, provide an open forum for the business leaders of Indian origin employed with Indian Multinationals and Sri Lankan Business and Commercial organisations in Sri Lanka.

Indian CEO Forum endeavors to showcase investment opportunities in Sri Lanka to potential new investors from India.

ICF intends to hold such interactive sessions with a wider audience of Sri Lankan CEOs in the near future.