Indian prowess: Ogilvy India bags Silver; Lowe bags two Bronzes, BBDO brings back one

Indian agencies won four of the 55 metals at the Asian Marketing Effectiveness Awards announced in Shanghai on 9 May. Of the 16 Gold, 19 Silver and 20 Bronze metals awarded, Indian entrants brought home one Silver and three Bronze trophies.

Ogilvy & Mather India won the lone Silver for India, for work on Vodafone, ‘Made for you’.

Lowe Lintas & Partners bagged two Bronze metals for work on Unilever brands. Lifebuoy campaign ‘Global Handwashing Day – Saving Lives’ won metal in the Sustained Success category.

In the same category, ‘Tapping into forgotten Gandhian values to sell two billion packs of detergent’ for Surf Excel won the agency another Bronze.

‘Everyday soldier’ for P&G’s Gillette won BBDO India a Bronze in the ‘Best Use of Public Relations’ category.