International Conference on Marketing 2013 from 19 to 20 Feb.

Leap Business Management (LBM) and the Marketing Alumni Association of University of Sri Jayewardenapura (MAA) have jointly organised the International Conference on Marketing (ICOM 2013) and ‘Marketing Insight’ discussion forum which will be held on 19 and 20 February 2013 at the Galadari, Colombo.

The ICOM 2013 and ‘Marketing Insight’ forum will provide a platform to air contemporary and debated key issues and insights in relation to the marketing sphere. Participants at both events will include more than 30 researchers from over 15 nations and other interested parties. Around eight management professors and 10 management doctorial award winners will also be present to share their international experiences and knowledge.

ICOM 2013 will be a great opportunity for the local business community, as well as academics, to absorb sound knowledge on current marketing challenges and issues.

Prof. Uditha Liyanage of the Postgraduate Institute of Management (PIM) and Prof. Neville Waranakulasooriya of the University of Sri Jayewardenepura will participate at ICOM 2013 as keynote speaker and conference chair respectively. Meanwhile, a couple of well-known industry experts will share their experiences and success stories with the audience.

The conference will include a professional discussion which will go beyond mere knowledge and experience. The discussion will be based on the topic ‘Contemporary marketing challenges and strategic movements toward success’. The marketing insights shared will motivate and encourage the local business community, and this discussion will furthermore create an international platform to share their knowledge and experience while creating fruitful mutual networks among them.

Prof. Neville Waranakulasooriya – University of Sri Jayewardenepura, Prof. Daniel Tixier – Chair Professor, ESSEC Business School Paris-Singapore, France, Prof. Zoltan Veres – Professor of Marketing, Research Centre, Budapest Business School, Hungary, Prof. Trimbak B. Khalkar – India, Prof. Róbert Štefko – Dean of the Faculty of Management, University Professor, University of Prešov in Prešov, Slovak Republic, Prof. Marek Prymon – Department of Marketing and International Trade, Faculty of Management, Informatics and Finance, University of Economics, Wroclaw, Poland, Prof. Maud Tixier – Communication and Management Chair, ESSEC Business School Paris-Singapore, France will participate as  panel members at the ‘Marketing Insight 2013’ forum.

LBM’s vision is to be the most sought after knowledge management company in Sri Lanka, to make Sri Lanka a knowledge management destination in the world, and to keep abreast of all breakthroughs in the area of knowledge management.

LBM is the only professional event management company specialised in conference management in Sri Lanka. As a professional event management company, LBM’s services are now geared to meet the needs of Sri Lankan and international academia and industrial sectors by adapting the available knowledge and technology and providing a platform to link knowledge sources and knowledge seekers beyond international boundaries.

Some of LBM’s annual main knowledge management events are ICOM (International Conference On Marketing), ICOHT (International Conference on Hospitality and Tourism Marketing, and the Marketing Insight and annual Marketing Summit.

During the last three years, LBM diversified their business into other knowledge management areas such as summits and training programs and have upped their efforts and commitment to upgrade to the latest knowledge in all fields.