J. Walter Thompson launches new communications integration agency brand

Monday, 11 June 2012 00:00 - - {{hitsCtrl.values.hits}}

J. Walter Thompson Ltd., a WPP company and one of Sri Lanka’s largest communications groups has announced a new agency brand, ‘THING’.

It would be an independent agency brand of J. Walter Thompson Ltd., offering PR, activation, design, digital, direct marketing and CRM services under one roof.

J. Walter Thompson (Pvt) Ltd. President Himanshu Saxena said: “In the fast evolving world of communications, dealing with only a PR or activation or digital agency independently can no longer solve today’s marketing problems. That is so because the lines between these individual expertise areas are fully blurred. You can’t even imagine when an activation initiative turns into a digital platform that runs into a social media PR campaign and further enters a CRM program. And to leverage this, you need an agency team with unique skill of integrating disciplines rather than being a specialist of one or two streams of expertise.” ‘THING’ is a new age idea that drives the power of integration of multiple disciplines across public relations, activation, digital, design, CRM and direct marketing. It will solve unique marketing problems through a cohesivestrategic approach across disciplines – something, the classical mainstream advertising alone can’t solve anymore.

Another unique dimension of this venture is that the ‘THING’ clients will have direct access to WPP Group’s finest discipline experts from the South & South-East Asian region.

‘THING’ has formed strategic alliances with ‘Degree’ – a Thailand based design consulting company, ‘IPAN Hill+Knowlton Strategies’ – a global PR network, ‘Encompass’ – South Asia’s most recognised activation company, ‘JWT Digital’ – a digital expert agency and ‘JWT Connect’ – the direct marketing and CRM unit.

“Through our dedicated ‘THING’ team in Sri Lanka, our clients will have seamless interaction with these experts on all strategic and executional initiatives on their brands,” Saxena further added.

J. Walter Thompson (Pvt) Ltd. is an over three-decade-old communications company in Sri Lanka with JWT and ‘THING’ as its lead agency brands

True to its legacy of having created many firsts, J. Walter Thompson has created another unique offering for the Sri Lankan marketers by making independent and disparate non-conventional communication platforms being orchestrated through an aperture of integration.