JAT Holdings wins award for ‘Sayerlack’ at SLIM Brand Excellence

JAT Holdings, renown for being the pioneers to introduce water-base lacquers to the Sri Lankan market is today the undisputed leader in the furnishing and finishing industry in Sri Lanka. Recognising this feat, JAT walked away with the Bronze award for ‘Sayerlack’ as the B2B brand of the year at the recently held Sri Lanka Institute of Marketing’s SLIM Brand Excellence held at the BMICH for the 14th year.

SLIM has been promoting marketing excellence and elevating the status of marketing in the country. The award ceremony recognises the outstanding efforts of exceptional marketers and encourages best practiced in the area of branding thereby raising local brands to global standards.

JAT Holdings Director Sales and Marketing Surani Sahabandu receiving the bronze award for Sayerlack at the 14th SLIM Brand Excellence

Since 1954, ‘Sayerlack’ of Italy has been providing the most innovative and highest quality finishes for wood. Committed to research, developing new technologies, and expanding production capabilities, Sayerlack quickly moved on to become the largest producers of wood coatings in Europe, and is represented in Sri Lanka, Bangladesh, Maldives, India and Seychelles through JAT Holdings.

JAT Holdings Managing Director Aelian Gunawardene stated, “We are proud and blessed to have been recognised for our brand efforts towards marketing Sayerlack in Sri Lanka. This is also a tribute to our dedicated staff, loyal customers and distributors for their unstinted trust and support given to us throughout the years, without whom none of this would have been possible.”

The company was recently recognised by Brands Finance Lanka as one of the top ten ‘Strongest Conglomerate Brands’ in the country. JAT went on a few months later to clinched two gold awards, a silver award and a bronze award at the SLIM National Sales Congress (NASCO) Awards 2015, showcasing par excellence of its sales force.

Over the past 10 years operations have successfully expanded to an international scale as well with presence in countries such as India, Bangladesh, Maldives and Seychelles.

JAT Holdings boasts an impressive portfolio of products across a wide range of leading international brands including SAYERLACK wood coatings of Italy, Herman Miller office and desking solutions of US, Crown and Permoglaze decorative interior and exterior wall paints of UK, Borma Wachs maintenance range of Italy, Norton Abrasives (Saint Gobain) of France and locally manufactured high-end paint brushes marketed under the brand of Brush Master.