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Tuesday, 25 November 2014 00:39 - - {{hitsCtrl.values.hits}}
Johnson’s Baby is a part of Johnson & Johnson, a company which has been in the global market for over 125 years. Over the years Johnson’s Baby has successfully adapted to the local culture and market by effectively catering to mothers across Sri Lanka with their diverse baby care product portfolio, localisation strategies and personalised engagements.
Commenting on the win, Johnson & Johnson Country Head for Sri Lanka and the Maldives, Varun Das said: “As an industry standard, being awarded the gold for ‘International Brand of the Year’ is one of the highest honours we as a company can achieve in Sri Lanka. Over the years, Johnson’s Baby has been successful in the accurate identification of diverse customer needs and has therefore initiated engaging campaigns that have highlighted their effective catering towards these customers.”
One-on-one engagement with consumers has always played a fundamental role in Johnson’s Baby’s success. Their foremost campaign known as ‘Happy Snappy’ gave mothers and their babies a chance to be featured as the face of Johnson’s Baby by appearing in all of the brand’s advertisements as well as their annual calendar.
Earlier this year, the brand also launched its first television program ‘First Lessons in Love’ (Aadaraye Palamu Paadama), a weekly program on ITN for mothers featuring Yehali Sangakkara as well as guest appearances by leading paediatricians who advise mothers on maternal care, infant and child care, parental psychology and child growth and development. Furthermore, Johnsons’ Baby has also taken the lead with its largest online mom and baby community with over 73,000 fans.
“It is a brand that makes motherhood the best experience for mothers and babies. Johnson’s Baby maintains a loyal base of consumers who know and rely on the quality of a product which is globally recognised and perfected.
“Our special parent crafting programs are designed to measure the effectiveness of Johnson’s Baby products and we incorporate feedback received into our global product development cycle. The brand’s unprecedented user experience helps them directly connect with the consumers,” Das added.
Over the years Johnson’s Baby has received many prestigious awards including the silver award at the Effies in 2012 for effective communication and the bronze award for International Brand of the Year at the SLIM Brand Excellence Awards 2012 as well as being ranked No. 1 Personal Care Brand in Sri Lanka for three consecutive years by the consumer survey conducted by Brand Finance Sri Lanka.
