Johnson’s Pure Essentials debuts in Sri Lanka

Johnson & Johnson Consumer Products Division, together with its local partner CIC Holdings, yesterday announced the launch of the newest line of body soaps- Johnson’s Pure Essentials, to the local market. This new product line is formulated with a unique combination of natural ingredients and Lactomellis Plus, which helps lock in moisture and lock out germs.

Introduced for the first time to Sri Lanka, the Johnson’s Pure Essentials Family Soap redefines family skin care. This nature-based range of soaps is known for protecting sensitive skin, leaving it fresh, moisturised and free from germs. The attractively packaged range comes in a five different fragrances: Active Protect, Citrus Splash, Floral Touch, Clean Moisture and Healthy White and is made with natural ingredients such as water, nonfat dry milk, and honey. Subsequent to the introduction of Pure Essentials, Johnson & Johnson Consumer Products Division will be introducing many more products under the nature product portfolio to the local market in the near future.

Every day, millions of people around the world enjoy the benefits of products from the Johnson & Johnson Family of Companies. Each one of the Johnson & Johnson consumer health businesses embraces cutting edge science to create products that are doctor-recommended. This is a guarantee that each product is trusted to ensure protection for the entire family and helping them live healthier lives.

“As a trusted name in skin care, the Johnsons Pure Essentials range is mild and gentle with the most natural skin-conditioning ingredient Lactomellis,” J&J Sri Lanka Country Manager Anurag Jain said.

“We are delighted to be able to provide this new soap at an affordable price for the first time to the local consumer,” he added.

As consumers look to germicidal soaps as the only standard of care, Johnson’s Pure Essentials is considered the best bath soap for the entire family. It is known for not only removing germs but created to give the consumer the protection and nourishment needed for healthy skin.

The new Pure Essentials range is now available island wide at all leading supermarkets and retails stores. Each 90 g pack is priced at Rs. 160.00.

Johnson & Johnson was founded more than 120 years ago on a revolutionary idea: Doctors and nurses should use sterile sutures, dressings and bandages to treat peoples’ wounds.  Since then, Johnson & Johnson have brought to the world, new ideas and products that have transformed human health and well-being.  Since its founding in 1886, the company have grown to meet the health care needs of people worldwide, being the world’s largest and most broadly based health care company, with more than 250 companies located in 57 countries around the world.

Johnson & Johnson, Sri Lanka has partnered solely with CIC Holdings PLC, better known as ‘CIC’ to market its products in Sri Lanka. CIC is one of Sri Lanka’s leading and long standing conglomerates. The partnerships between Johnson & Johnson and CIC dates back to more than four decades and have strengthened with time.