JWT partners HSBC win at Asian Banking and Finance Retail Banking Awards 2012

HSBC Sri Lanka, has been declared a winner at Asia’s most prestigious retail banking awards Asian Banking and Finance Retail Banking Awards 2012 for the category ‘Credit Card Initiative of the Year – Sri Lanka’ for their initiative on Visa Signature card.

The Asian Banking and Finance Retail Banking Awards recognises the best performances of various banking and finance institutions around Asia.

The judges from the Asian Banking and Finance Retail Banking Awards look for the ‘best-of-the-best’ practices in Asia’s banking and finance organisations.

The judges’ role is to identify banking and financial service activities, technologies, services and people that are significantly enhancing the banking and finance sector in Asia.

Sharing his sentiments, JWT President Himanshu Saxena said: “We are very proud to have partnered HSBC’s Visa Signature card in Sri Lanka. It brings us great joy in having delivered an impactful communication campaign that has created a new benchmark in the premium credit card offerings in the market and given HSBC a massive competitive advantage. In the long list of significant creative breakthroughs achieved with HSBC, this recognition finds a special place in our relationship.”

The Visa Signature card denotes a class above, with superior travel benefits including access to over 600 VIP airport lounges across the world and many lifestyle benefits.

The card purely focuses on providing the most discerning travel needs to its elite circle of cardholders with enticing and exclusive travel, dining and lodging privileges offered both locally and globally, the new HSBC’s Visa Signature credit card is packed with opulence and myriad of indulgences.

“We are delighted to be recognised at the Asian Banking and Finance Retail Banking Awards. A lot of hard work and dedication went into the creation and execution of the HSBC VISA Signature credit card launch from the teams at HSBC and our longstanding strategic and creative partner JWT. It is our ambition to create customer centric innovations that sets a benchmark for the industry and this recognition is a testimony of the same,” said Tharanga Gunasekera – Head of Marketing and Communications, HSBC.