JWT’s Asian creative firepower reaches Colombo

JWT’s Asia Pacific Executive Creative Directors (ECD) will be meeting in Colombo for the agency’s quarterly creative review, ‘Passion Patrol’. Held from 10-12 October, ‘Passion Patrol’ is the meeting that reviews the best work produced in the network’s offices across 18 countries in the region.

The arrivals include Sheung Yan Lo – ECD Northeast Asia and Chairman China, Tay Guan Hin – Regional ECD Southeast Asia, Jun Fukawa – CCO Singapore, Edwin Leong – Deputy Chairman and ECD Malaysia, Farahnaz Shaikh – ECD Pakistan and Ravi Deshpande – CCO Contract India.

Coordinated by Regional Creative Officer Betty Tsai, the meeting will be conducted over a period of three days which Michael Maedel – President JWT Asia Pac and Middle East will also be present in. The final day will see a training session for the JWT Colombo Creative team and interactive workshop with clients.

JWT Colombo’s VP and ECD Chandini Rajaratnam said: “JWT Asia Pacific has been in the forefront of the international awards and ‘Passion Patrol’ is the first step towards it.

This is a fantastic opportunity for our team and clients to interact with people who have created iconic award-winning work year after year and been on the juries of all the big fests.” This year’s Cannes Festival saw JWT China winning its First Lion ever for Samsonite’s ‘Heaven and Hell’ campaign in the Print category and it continued the winning streak at last month’s Spikes Asia festival taking home 3 Grand Prix awards, 2 Gold, 1 Silver and a Bronze.

In all, the JWT regional network took home 27 Spikes across Beijing, Jakarta, Manila, Melbourne, India, Shanghai, Always Shanghai, Contract India, Singapore, Sydney, Vietnam all contributing to JWT clinching the Number 3 ‘Agency Network of the Year’ spot.

 “JWT APAC has had a phenomenal 2011 awards season,” said Michael Maedel – President JWT Asia Pacific and Middle East. JWT Sri Lanka President Himanshu Saxena said: “Today, the Sri Lankan economy finds itself loaded with many promises.

The only thing required is courage, conviction and above all, creativity in brand solutions – by clients and agencies alike. Hosting ‘Passion Patrol’ is a testimony to JWT’s commitment to the fast growing importance of the Sri Lankan market and its potential to deliver world-class solutions for its brands and clients’ businesses.

Carrying massive creative reputation and outstanding record of building brands, this galaxy of creative stars would provide inspiration to our clients and agency team to stretch their imagination.”

JWT is one of the world’s largest communications network, with nearly 10,000 employees in more than 200 offices in over 90 countries, serving over 1,200 clients, and is Sri Lanka’s only one hundred percent international full service agency. With a wide mix of global and local brands, JWT Sri Lanka’s client list includes brands from premier companies like Airtel, Aitken Spence, Audi, Avirate, GSK, Ceat, Hayleys, HSBC, John Keels, Munchee, Nokia, Pepsi, TVS & Unilever amongst many others.