Lankasoy crowned Brand of the Year

Tuesday, 12 November 2013 00:02 - - {{hitsCtrl.values.hits}}

Innovative soya product company Lankasoy won the ultimate Brand of the Year award at the 12th SLIM awards ceremony, walking away with four Gold awards for Local Brand of the Year, Product Brand of the Year, Most Innovative Brand of the Year and Brand of the Year. Lankasoy was the first to obtain local SLS standards, entering the market at a time when quality standards were rarely set for soya products. The brand set the standard within the market, maintaining high quality and introducing new flavours at a time when soya was perceived as a cheap food. Most soya products were imported rather than being produced locally. The company was also the first to import customised machinery, contributing towards its status as a unique brand. The brand won SLS, ISO, HACCP and GMP Quality awards, cementing its status as that of high quality. This focus on quality and innovation led to Lankasoy becoming a market leader. Lankasoy is manufactured and marketed by Convenience Foods (Lanka) plc, which is a subsidiary of Ceylon Biscuits Limited (CBL). Cleverly identified and introduced new varieties

Due to a continuous Research and Development process, Lankasoy has cleverly identified and introduced new varieties of soya for their customers. In the early days, soya was popular among vegetarians, but Lankasoy became a trendsetter in the market by introducing ‘Vegesoy’, ‘Malusoy’ and ‘Chickosoy.’ This is the first time ever a soya company introduced these three variants. Lankasoy introduced innovation in terms of flavour, introducing chicken, cuttlefish, Jaffna curry, polos and ambul thiyal flavours. The brand also developed their product in innovative shapes, which helped to attract new consumers. These products are currently exported overseas as well, so that Sri Lankans across the world can taste local flavours quickly and conveniently. Lankasoy’s most recent introduction to the market is its Pack to Pan range, catering to those with a busy lifestyle, in barbecue, Thai chilli, chicken and black pepper and calamari variants. “This accolade depicts how this product embraced people’s tastes and desires. It also identified people’s needs and next generation dieting habits. We focused our attention on nutrition, hygiene and taste, which are the key components of our products. These major qualities create good market competition while promoting soy-based products,” Convenience Foods General Manager Marketing

Vasantha Chandrapala said. “SLIM awards is creating Sri Lanka’s marketing future. It presents awards to the best performers in product and service sectors in 12 categories. To get awards, it is not only important to fulfil marketing performance, but other requirements as well. CBL and its sister companies fulfilled all these requirements and managed to obtain this ultimate achievement,” said Ceylon Biscuits Limited Group Director/Head of Marketing and Sales Nandana Wickremage. Over 120 competed at this year’s SLIM awards, the highest number of entries ever received.