Leo Burnett only Sri Lankan agency to shine at ADFEST 2016

Wednesday, 30 March 2016 00:00 - - {{hitsCtrl.values.hits}}

Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide recently won two prestigious awards at ADFEST 2016 and emerged as the only agency from Sri Lanka to be recognised at the festival. The agency secured a Silver Award for the world’s first ‘Soap Bus Ticket’ in the Media Lotus – Best use of Outdoor and Transit category and a Bronze Award for the agency’s ‘15kg Extra Baggage – Surfboard’ campaign for Find my fare in the Print Craft Lotus – Best use of Computer Generated Imagery (CGI) category.

Founded in 1998, ADFEST is the region’s leading advertising festival, which brings together thousands of delegates from around the world to acknowledge and promote creative excellence in the industry. The festival provides an important platform where professionals from across the region can network, exchange ideas and participate in unique learning opportunities. This year, under the theme ‘Creative Intelligence’, ADFEST 2016 reiterated the importance of creative minds learn how to communicate intelligently through new paths of technology.

Commenting on the agency’s win, Leo Burnett Solutions Inc. Managing Director Ranil de Silva stated, “We are extremely honoured to be recognised once again at ADFEST 2016. This success reinforces Leo Burnett as Sri Lanka’s leading creative agency. Creativity is at the core of our business and it is the collective efforts of our team which enables us to secure such glories. Therefore I am exceptionally grateful to the team for bringing home these prestigious accolades. As we look ahead to the future, we remain dedicated to contributing further to the success of our valued clients by developing ideas that truly move people and their behaviour.”