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Sunday Nov 17, 2024
Thursday, 10 May 2012 00:00 - - {{hitsCtrl.values.hits}}
Publicis Groupe Executive Vice President Bertrand Siguier recently concluded a two-day visit to Sri Lanka while touring the South Asian region. He was greeted at the Leo Burnett offices with a traditional Sri Lankan welcome.
As part of his visit, Siguier reviewed the agency’s work and spent his time meeting with the management and team at the agency while also meeting clients and business partners.
During his visit, Siguier said: “I feel that Sri Lanka is an emerging market which is developing very fast. There is great growth potential in the country and we would like to enhance our participation in this growing environment.”
The Publicis Groupe of companies in Sri Lanka is represented by Leo Burnett Solutions Inc. and consists of Leo Burnett, Starcom Worldwide Sri Lanka, Arc Worldwide Sri Lanka and Publicis Solutions. The lead agency of the Publicis Groupe, Leo Burnett is one of the most reputed and acclaimed advertising agencies in the Sri Lankan advertising industry with approximately 81 of the country’s best professionals on its team today.
The Publicis Groupe is the third largest communications group worldwide with some of its major agency brands being Leo Burnett, MSL GROUP, Publicis Worldwide, Starcom MediaVest Group and ZenithOptimedia.
Leo Burnett Company, Inc., comprising the Leo Burnett brand agency and marketing partner Arc Worldwide. Leo Burnett holds people at the centre of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behaviour before attempting to tell a brand’s story.
With this approach, Leo Burnett ensures that people who buy into client brands believe in them all the more.
With expertise in mass advertising and digital, promotional and retail marketing, Leo Burnett partners with blue-chip clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald’s, Procter and Gamble and Samsung.
