LG aims to bounce back with ‘It’s All Possible’ brand identity

Tuesday, 6 August 2013 00:17 -     - {{hitsCtrl.values.hits}}

The new identity promises to highlight the brand’s ‘dedication to delivering differentiated values and experiences’ to consumers. LG Electronics has unveiled a new brand identity and strapline ,’It’s All Possible’, promising to highlight its “dedication to delivering differentiated values and experiences” to consumers. The Korean technology company aims to prove to consumers that LG is conscious of how technology and consumer behaviour has evolved over the years, by putting forward its “consumer-focused” goals to inspire and empower its users, while making them smile. The campaign has been launched across TV, print, outdoor and digital platforms to position LG as a technology brand that seeks to “delight” customers with its unique, consumer-centric products. It is understood that the brand overhaul will run alongside LG’s long-standing ‘Life’s Good’ corporate mantra. LG will also launch the new G2 smartphone on 7 August. Ki-wan Kim, executive vice-president and global marketing officer of LG Electronics, said: “Our new brand identity and communications campaign will encourage audiences to see LG as a force for positive change, not only a manufacturer. “In order to create value-added solutions which bring greater convenience and enjoyment to everyday life, LG draws its inspiration from real consumers around the world. ‘It’s All Possible’ will serve to reinforce our strong reputation as a people-centric company that can make customers smile.”

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Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.