Link Sudantha Wins Bronze In 2015 SLIM Local Brand of the Year Category

Link Sudantha, a brand which has evolved to be significant contender in the highly penetrated and competitive dental products market has been recognized and rewarded for its achievements at the 2015 SLIM Brand Excellence award ceremony.

Being recognized as with a Bronze in the “Local Brand of the Year” category at the SLIM Brand Excellence Awards is testament to the professional approach taken by the company Link Natural Products (Pvt) Ltd, and the strategic direction that has resulted in a significant impact.

Research has revealed although the habit of oral cleansing is practiced regularly, Oral hygiene is not in an ideal state in both adults and children. Oral hygiene consists of two major components, healthy teeth and gums. Most brands focus on the teeth and claim to protect the teeth from cavities, yet professionals believe that both teeth and gums need equal attention to ensure dental healthy is not compromised.

Participants of Link Natural Products at the Awards from left: J.H. Janaka Mahinda Lal (Assistant Manager - IP) S.M. Lahiru Himesh (Promotion Executive) Priyantha Collonnege (Manager - Employee Relations & CSR ) Ms. Madhavi Watson (Head of Marketing) H.M.D. Dinusha Dananja (Assistant Brand Manager) Nishantha  Paranagama (Director - Sales) A.W.A. Jayantha Abeysekara (Field Coordinator - IP) Ms. Chamari Wickramathilake (Manager - New Products & Regulatory Affairs)

The mouth is the primary point at which the digestion process commences, without good oral health, the breaking of the food for digestion will not happen. Therefore both teeth and gums have to be taken care of to last a lifetime.

Link Sudantha is the toothpaste that has been specially formulated using the traditional knowledge of ayurvedha, to protect teeth and gums, by eliminating the root causes of tooth decay and gum disease. Teeth and gum issues occur due to harmful anaerobic bacteria and plaque.   

Link Sudantha contains essence of medicinal herbs that are powerful and effectively eradicate harmful bacteria and plaque formation.  This was tested and proved in a clinical trial in 2011, since which the brand has witnessed rapid growth in the local market.

Today the brand is recognized to be fastest growing brand, in a relatively still category, establishing consumer acceptance and trust of the product. Within a short span of 3-4 years Link Sudantha grew remarkably to become the 3rd player in the local toothpaste market.

Recently, the General Dental Practitioners Association ( GDPA) endorsed “Link Sudantha“ as a toothpaste that can be used safely by Sri Lankans to improve their Oral Health. The 2015 SLIM Brand Excellence Award has now contributed to uplifting oral health in the country.

Link Sudantha is marketed by Link Natural Products Pvt Ltd, a pioneer player reputed for using traditional ayurvedha knowledge with modern science and technology, to innovate and deliver products to suits the life style of the present consumer.