Lowe LDB most awarded agency at Effies 2013

Friday, 7 February 2014 01:17 - - {{hitsCtrl.values.hits}}

Lowe LDB became the single most awarded agency of the night at the Effie Awards Sri Lanka 2013 bagging three bronze Effies. Organised by the Sri Lanka Institute of Marketing (SLIM) in partnership with the Association of Accredited Advertising Agencies (4As) Sri Lanka, this year’s event saw only 12 metals being handed out. Lowe LDB received the awards for its “IDD Double Bonus” campaign for Dialog IDD under the telecom category, and Knorr “Golden Touch” and Astra “Fried Rice” campaigns for Unilever Sri Lanka under the packaged goods confectionary category. Mentioning every word twice to emphasize that double the talk time was being offered, the “IDD Double Bonus” campaign was a creative execution of a simple idea that helped Dialog IDD capture the attention of consumers. The Knorr “Golden Touch” campaign, with the fabulous response to the consumer promotion that was conducted as part of it, helped Knorr position itself as a great value add to every dish. And Astra’s “Fried Rice” campaign showed Sri Lankan mothers how they could give their kids a tasty yet nutritious mid day snack opening up new vistas for Astra. “We are honoured that our work has been recognised at the Effies – a forum that has always emphasised the need for us marketers to stay focused on effective communications while being creative. While congratulating the team, I would like to thank our clients for trusting us with their brands and pushing us to reach greater heights,” said Chalaka Gajabahu, President, Lowe LDB. “I like to think we live our Mission; to create advertising that tickles the toes, that challenges the mind, that engages the imagination, that makes the sale which drives share points, that builds the brand to market dominance. And we partner with our esteemed clients to do that, with passion every day. And it’s wonderful when sometimes that work wins us awards and acclaim,” said Lowe LDB Chairperson Lilamani Dias Benson.