Saturday Nov 16, 2024
Saturday Nov 16, 2024
Friday, 27 November 2015 00:00 - - {{hitsCtrl.values.hits}}
Lowe Sri Lanka celebrated the success of its partners at the 14th annual SLIM Brand Excellence Awards held recently. Unilever Sri Lanka, for whom which is the Global Communications Partner, dominated the event with seven wins, the most number of awards won by a single company this year.
Lowe Sri Lanka holds the creative mandate for Knorr, Vaseline, Closeup and Astra – brands that won six of the seven awards bagged by Unilever at the event. Knorr, Vaseline and Closeup took home the Gold, Silver and Bronze awards in the ‘International Brand of the Year’ category respectively. Knorr also received the Bronze award in the ‘Innovative Brand of the Year’ category. Astra was crowned the ‘Turnaround Brand of the Year’ with a Gold award and also received the Bronze award in the ‘Product Brand of the Year’ category.
Working with Unilever for almost 22 years in Sri Lanka, Lowe has helped in the growth of many Unilever brands, forging a strong working relationship and deep understanding of each brand and consumer segment.
“We are extremely delighted to see Unilever Sri Lanka’s brands emerge victorious at the SLIM Brand Excellence Awards. It is a proud moment for our entire team and a testimony to our pursuit of excellence for the clients and brands we work with. Lowe is an agency that is built on ‘Creative Effectiveness’ around the world. Not only are we the ‘Highest Scoring Network’ on the Global Effectiveness Index, together with Unilever, we are the most awarded Agency at the Effies, globally and in Sri Lanka. We were also chosen as Unilever’s ‘Global Agency of the Year’ in 2015,” said Hari Krishnan, Chief Executive Officer, Lowe Sri Lanka.
Lowe has had a successful two decade long history in Sri Lanka working on many major campaigns and creating several milestones in the industry. The agency’s unique and creative approach to integrated communications has helped brands engage with their consumers and provide them with memorable experiences time and time again. It is the only agency to have two of its campaigns included in the University of Colombo’s MBA program as significant case studies.
The SLIM Brand Excellence Awards is a celebration of brand excellence at a national level and rewards the outstanding efforts of exceptional marketers. Through this event, SLIM endeavors to not only encourage best practices in branding, but also to raise local brands to global standards, to enhance the image of marketing in the country and that of SLIM in the region.
The event translates as industry recognition of the motivation, dedication and hard work that great marketers have demonstrated in making brand champions. Each year SLIM’s panel of judges evaluates the contenders for each category of award, looking for those elusive qualities which elevate a brand above the sea of nondescript products.
