Lowe worldwide ad agencies launch new unique identity and value

Tuesday, 15 February 2011 00:01 - - {{hitsCtrl.values.hits}}

Lowe + Partners Ad Agencies across the Asia Pacific region launched new Agency identities. Each of 15 lead offices across the region launched its own unique identity, agency livery as well as digital corporate sites. The Asia Pacific launch is the first of a global rollout, with other regions soon to follow.

Chairman of Lowe + Partners Worldwide, Tony Wright said: - “The new Identity rollout gives us a unique opportunity to reflect our more organic, decentralised feel with a strong Lowe at the core, surrounded by wonderfully diverse expressions developed in each of our offices. It feels absolutely right that we are rolling it out first in Asia-Pacific.”

Rupen Desai, President, Lowe Asia Pacific added: “As a global communications company, our biggest competitive strength is the synergy of diversities. We operate in a multi cultural environment and the new identity is our way of expressing uniqueness of each culture whilst staying truthful to one Lowe DNA.”

Lilamani Benson, Founder CEO of Lowe LDB Sri Lanka declared: “We are a multinational Ad Agency with a Sri Lankan soul. We subscribe to Lowe Worldwide’s professional disciplines, yet interpret them with an intimate understanding of local marketplace values. Which is why all over the world, each of our Agency offices is recognized as the High Value Ideas Company, uniquely relevant to the marketplace it operates in.

“We join with Lowe Asia Pacific to launch our newly designed individualized logos, which have distinct meaning. The Sri Lanka office will gradually shed its blazing red symbolism which has well served its fiery personality for 18 years, since its inception in 1993. This year it will gently rollout its new logo to synchronize with the country specific and marketplace specific look and character,” she added.

Sri Lanka’s logo motif celebrates the country’s recently regained unity and territorial integrity by positioning itself as the ‘Pearl of the Indian Ocean’ as it was called in ancient times; one nation, indivisible, moving forward vibrantly towards a new progress and vitality, to the eternal rhythm of the waves.