Maggi voted ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’

Monday, 10 March 2014 00:00 - - {{hitsCtrl.values.hits}}

Sri Lankan consumers voted Nestlé’s much loved food brand, Maggi, ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’ at the SLIM-Nielsen People’s Awards 2014 for the second consecutive year.

With a heritage of nearly three decades in Sri Lanka, Maggi’s ‘two minute’ noodles has won over the hearts and minds of Sri Lankan consumers since its entrance to the local market in 1984, catering to the cravings of both young and old alike. Maggi’s journey over the years, with its pioneering products from the Maggi classic range, and the subsequent and successful entry of the Maggi Devilled range, an indigenous, hot and spicy variation in 2012, and Maggi Devilled X-tra, Sri Lanka’s first ever triple tastemaker noodle in the market, has helped the brand position itself as the leading product in the instant noodles segment. The brand has also continued to strengthen its nutritional profile, with all Maggi noodles products mineral enriched with Calcium. With the venture of Maggi Devilled into the social media sphere via Facebook last year, the brand strengthened its relationship with the consumer, especially the youth, with instant and constant engagement with fans. Commenting on the win, Nestlé Lanka PLC Asst. Vice President – Food Priyadarshinie Karunaratne said: “We’re delighted to have been awarded ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’ at this year’s SLIM Nielsen’s Peoples Awards, proving that our consumers truly do love and enjoy our Maggi products. With our current portfolio of Maggi products such as Noodles, Coconut Milk Powder, Soup Cubes and seasonings such as Rasamusu, we strive to become a part of the local cuisine by providing both taste and goodness to our Sri Lankan consumers. As the leading Nutrition, Health and Wellness Company, we’re constantly on the look out to improve what we offer to our consumers; keeping up with the trends of what our consumers want, while maintaining the nutritious value of our products and our stringent quality standards. We extend our heartfelt gratitude to our loyal consumers for helping us secure these wins.”

Nestlé Lanka PLC Managing Director Ganesan Ampalavanar said: “The Maggi culinary range has strong brand equity in Sri Lanka, with products not only catering to diverse taste preferences but also offering nutritional value; attributes we constantly strive to enhance. We thank our consumers for voting us as their most preferred Food and Youth Food Brand of the year, thereby reaffirming the success of our brand journey in Sri Lanka.” The Maggi portfolio of products feature the noodles range comprising of Maggi Classic Noodles available in both chicken and curry flavours, the Maggi Devilled Noodles range, available in Devilled Chicken, Devilled Kotthu and Devilled Chilli Chicken and now Maggi Devilled X-tra, Sri Lanka’s first ever triple tastemaker noodle in the market with popular indigenous flavours. Maggi Rasa Musu and Maggi Soup Cubes, household favourites, also fall under the seasoning powder range of the Maggi brand and its Maggi Coconut Milk Powder, made from the finest Sri Lankan coconuts, is the number one choice amongst Sri Lankan housewives. The SLIM-Nielsen Peoples Awards is Sri Lanka’s premier marketing awards ceremony. Organised by the Sri Lanka Institute of Marketing (SLIM) together with Nielsen Research Agency in Sri Lanka, it’s widely acknowledged as the best platform for the recognition of brands and personalities that have touched the hearts and minds of Sri Lankan consumers.