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Sunday Nov 17, 2024
Thursday, 10 May 2012 00:00 - - {{hitsCtrl.values.hits}}
Mark & Comm Limited (MNC), a boutique Sri Lankan-based research and intelligence agency, has announced the launch of its PR arm primarily focusing on high-end, cutting-edge, innovative, and cost effective press release packages handpicked for clients. MNC stresses that simply sending a bad press release is the easiest way to ruin the organisation’s relationship with the news media; it’s too good to be left out to generic marcomm agencies.
Take it from those at MNC PR who know: crafting and formatting a press release is a very delicate matter. With the reporters’ inboxes and newsroom fax machines flooded daily with press releases from various organisations and even average citizens trying to get their neighbourhood plight noticed, MNC PR’s professionals are highly trained to ensure that your press release will not be tossed down a sewer drain. There is zero-to-slim room to riddling with grammatical errors, burying in a convoluted e-mail, or being completely irrelevant to the reporter’s coverage area.
Mark & Comm LLC Chief Thanzyl Thajudeen stated, “In a perfect world we live in today, the PR department of a company works synergistically by getting everyone involved just to get a press release to the point where it’s ready to be unleashed on the world. But not every company has a charming trained PR professional at their disposal, and not every PR professional is a great writer. Further, not every company has the luxury of winning the hearts of editors and reporters, and give out that sparkling effect to readers (stakeholders). This is where MNC PR comes into play behind the scenes.”
A simple release is the face of your company that you’re sending out into the world, and it’s not a task to be taken lightly. From sipping a coffee and grabbing all what your press release has to say in its content through to crafting, editing, formatting and proofreading along with keeping it in line with the voice and tone of the brand or organisation, MNC PR takes a professional and strategic approach.
The approach is based on the objective of arousing the curiosity of the release and make conversations. These conversations are something that money cannot put value onto. And with the fantastic packages rolled out from MNC PR, all this is made possible.
