Market Research Society charts way to prove benefits

Presenting a global overview of market and opinion research along with the significant changes prevailing in the industry, the Market Research Society of Sri Lanka (MRSSL) hosted its inaugural gathering recently.

Established in November 2012 with the objective of regulating and standardising market research (MR) practices in Sri Lanka, MRSSL’s inaugural gathering featured European Society for Opinion and Market Research (ESOMAR) Ambassador for Asia-Pacific Region John Smurthwaite and ESOMAR External Relations Manager Helen Parker.