Saturday Nov 16, 2024
Saturday Nov 16, 2024
Monday, 20 October 2014 00:00 - - {{hitsCtrl.values.hits}}
The two-day conference comprising of the Inauguration and Technical Session focused on ‘Marketing Strategy to Execution’ taking the audience through some great insights shared by industry experts, both international and local. The Inauguration Ceremony was addressed by the Chief Guest, Kishu Gomes, Managing Director, Chevron Lubricants Lanka PLC. 
The Technical Session proceedings commenced with an insightful presentation on ‘Strategy to Execution in the Service Economy – Delivering Productivity and Profitability’ by Keynote Speaker Prof. Jochen Wirtz, Professor of Marketing at the National University of Singapore (NUS).
Dinesh Weerakkody, Chairman – Cornucopia Lanka Ltd. shared his insights on ‘Realising the power of talented employees’ whilst Ankur Bhandari, Managing Director – Asbicon and Kantar Retail India Subcontinent took the audience through an insightful presentation on ‘Path to Purchase’.
Prashant Singh, Managing Director – Nielsen India Region presented his insights on ‘Driving Reaction – The 3R of Marketing Effectiveness’ and Siddharth Banerjee - Country Marketing Director, Unilever Sri Lanka on ‘Strategy to Communication Excellence’.
‘Decision Driven Marketing’ was presented by Sandeep Pandey, Practice Leader, Consulting, Analytics and Intelligence – Mindshare South Asia. Preetham Venkky – Head of Digital Strategy and Business, KRDS Asia talked about ‘Transforming the Business with Technology’.
The conference was brought to a conclusion with a Q&A, Panel Discussion moderated by Graham Marshall – General Manager, Automotive Coatings, Akzo Nobel Paints Lanka whilst the panellists included Aravinda Perera – Managing Director, Sampath Bank PLC, Samantha Rajapaksha – Group Managing Director of Associated Motorways Ltd. and Ravi Dadlani – Vice President, Sales and Marketing and International Business, CEAT Kelani International Tyres Ltd.
The Chartered Institute of Marketing Sri Lanka Chairman Shantha Katipearachchi said: “The Conference has become a much-looked-forward-to event amongst the marketing community in Sri Lanka and this year’s theme was ‘Marketing Strategy to Execution’. We believe that the level of expertise and knowledge of the eminent speakers enlightened our audience with a wealth of knowledge that will help marketers to execute the best strategies in their organisations.”
He added: “The conference took the participants through excellent sessions which were challenging, thought provoking and a valuable experience for each and every member of the audience, who comprised of corporate executives and business leaders.”
Speaking about the conference, Sanjika Perera, Conference Chair, of the 14th CIM Annual Conference, stated: “We believe that through the conference our participants gained a better understanding on the best practices of ‘Marketing Strategy to Execution’ and the knowledge of how to apply it to problems with critical thinking. We thank our speakers, valued sponsors for the extensive support extended in making this year’s conference a success.”
Sri Lanka Telecom PLC was the Strategic Partner for the Annual Conference for the 14th consecutive year. Corporate Sponsor – Sampath Bank PLC; Gold Sponsors – Stafford Motor Co Ltd., Darley Butler & Co Ltd.; Silver Sponsors – Marina, Sri Lanka Insurance, Arpico; Bronze Sponsors – Rocell, Ranjanas, ATMC; Print Media Partners – Daily Mirror, Daily FT, Sunday Times; Electronic Media Partners – ETV, EFM, Pay TV partner – Peo TV; Creative Partner – Sarva Integrated; Digital Media Partner – 230i; Mobile Marketing Partner – zMessenger; Communications Partner – Maxus; Hospitality Partner – The Kingsbury; Event Partner – AV Productions.
The Chartered Institute of Marketing is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. As the world’s largest Institute for professional marketers with over 35,000 members globally,
CIM places great emphasis in maintaining high standards of quality and integrity and as such, develops and sets standards within marketing landscapes of UK and other regional countries in which it operates. The CIM qualification is the only international qualification recognised by the Royal Charter in United Kingdom.
The CIM Sri Lanka Region is the first international branch of CIM UK and comprises of the largest number of members, both professional and students, of CIM outside the UK; 1,800 student members and over 1,000 professional members, respectively. The Regional Institute has always campaigned for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training and development.
