Mercedes Benz’s digital account in Sri Lanka assigned to Saatchi & Saatchi

Diesel and Motor Engineering PLC (DIMO), the oldest distributor of Mercedes-Benz in Sri Lanka, has assigned Saatchi & Saatchi for the digital duties of German automaker following a multi-agency pitch last month.

To carry out the creative part, two local agencies are also scheduled to be looped-in. Saatchi and Saatchi, initially, will have to launch all-new Mercedes-Benz SUV range in Sri Lanka, for which, a global TVC - Inspiration - has been created.

The TVC showcases the refurbished SUV family in different landscapes to emphasise the character of the different celebrity ambassadors, namely professional surfer Garrett McNamara, top model Petra Nmcova, Formula 1 World Champion Lewis Hamilton, show jumper Meredith Michaels-Beerbaum and adventurer Mike Horn.

While expressing his enthuse about the project, Dushantha Ahangama, CEO of Saatchi & Saatchi Sri Lanka, said, “We are privileged to work with an extremely passionate and ambitious team at DIMO and look forward to accomplishing great things together.”

To which, Sajiv Panditha, Head of Planning and Innovation at Saatchi & Saatchi Sri Lanka, added, “The opportunity to work with Mercedes-Benz in Sri Lanka presents fascinating creative and strategic challenges that serve as endless inspiration for transformational ideas. And with a relationship driven by intelligence and innovation, we can’t wait to kick-start the several exciting projects planned together with the highly enthusiastic team at DIMO.”

While welcoming their new partner, Saatchi and Saatchi, Rajeev Pandithage, General Manager - Sales and Parts at DIMO, said, “The depth of local understanding combined with the agency’s expertise in global processes is clearly demonstrated in their vision for the brand, which will undoubtedly help us strengthen our position as a market leader in Sri Lanka.”