Microsoft to overtake Yahoo in global digital ad share

Monday, 21 July 2014 00:04 - - {{hitsCtrl.values.hits}}

REUTERS: Microsoft Corp is expected to surpass Yahoo Inc for the first time in the $ 140.2 billion worldwide digital advertising market, according to estimates by research firm eMarketer released last week.

Microsoft’s global ad revenue share for 2014 is forecast at 2.54%, edging ahead of Yahoo’s 2.52% share. Google Inc will remain No. 1 with a 31.54% share, trailed by Facebook Inc with 7.79%, the research firm said. Facebook and Twitter are expected to have the largest gains in market share, with Facebook rising from 5.82% in 2013 while Twitter Inc’s share should grow to 0.79% this year from 0.5% in 2013. Google, Facebook, Twitter, AOL and Yahoo, along with other social media and internet companies, depend heavily on advertising for revenue and profit. Yahoo is expected to report its second quarter results later on Tuesday as it struggles to keep growing its core advertising business.