Minodh de Sylva listed in the “Influential Marketing Leaders” in Asia

Friday, 18 December 2015 00:16 - - {{hitsCtrl.values.hits}}

Richard Pieris Companies’ Head of Marketing, Minodh de Sylva was listed amongst the ‘100 Most Influential Marketing Leaders of 2015’ South Asia at the Marketing Congress held on 27 November at the Taj Lands End Hotel, Mumbai - India by the CMO Council Asia.

He was amongst 15 other eminent Sri Lankan Marketers from leading corporates who were also recognised at this prestigious forum in India.

The listing which is done annually is a result of an extensive research process and a selection made by an international jury comprising of top business professionals and educators of leading institutes globally. An individual’s marketing competencies, strategic perspective and a proven track record of brand development are reviewed.

Minodh has also been a recipient of the “Marketing Professional of the Year” award by CMO Asia in Singapore and was awarded for “Excellence in Marketing and Brand Leadership” at the Golden Globe Tigers Awards and Summit in Kuala Lumpur, Malaysia selected amongst many other senior marketing professionals from 24 countries in Europe, Asia, Australasia and the Middle East.

His career as a retail marketing specialist has spanned 13 years, with more than 8 years in senior management across many challenging industries from FMCG, insurance, healthcare, banking, finance and the retail sectors. He has worked with some of the most celebrated brands in the country namely Elephant House, Ceylinco Insurance (Life), Nations Trust Bank, The Finance Company PLC & Arpico - Richard Peiris & Co. PLC, all of which are featured in the 100 most valuable brands in Sri Lanka rated by Brand Finance PLC (UK).

In his current role he is attached to Richard Pieris & Co. PLC, the 6th strongest conglomerate brand and a diversified group with a rich history of 83 years. Its flagship brand “Arpico” is one of the most powerful local household brands in Sri Lanka for over 50 years. Its retail brand ‘Arpico Supercenters’ is the leading and most preferred hyper market retail brand in Sri Lanka and one of the largest retail chains in the country.

Having had the privilege of holding many management and senior management titles at a very early age in his marketing career, he holds the prestige of becoming one of the youngest ‘Chartered Marketers’ in the country at the age of 26 having attained the Chartered status from CIM (UK) in 2007. He was also awarded the status of ‘Practicing Marketer’ (SL) from the Sri Lanka Institute of Marketing in 2013 in recognition of his exceptional contributions in branding and marketing.

Minodh’s proven track record has been marked by being one of the youngest members in many senior management teams and board sub - committees in Marketing, Integrated Risk Management and Asset and Liabilities in the financial services sector. He is also a sought after speaker and visiting lecturer in branding and marketing.