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Wednesday, 8 April 2015 00:19 - - {{hitsCtrl.values.hits}}
The CBL team with the awards
Munchee, the flagship brand of Ceylon Biscuits Ltd. (CBL), was once again honoured as Youth FCMG Brand of the Year at the SLIM Nielsen People’s Awards 2015 held recently in Colombo.
The award is a reflection of Munchee’s strong focus and close connection with Sri Lankan Youth across the country.
Organised annually by the Sri Lanka Institute of Marketing (SLIM) in association with Neilsen, the SLIM Nielsen People’s Awards program utilises market data captured via an island-wide survey conducted by market research firm Nielsen.
Based on data gathered over a pre-determined timeframe, the awards signal the true opinions Sri Lankans have in relation to brands, as opposed to most other marketing award programs which rely on a panel of specialist judges.
Munchee also bagged the People’s Advertisement of the Year at the same event for their Super Cream Cracker’s innovative Superman television commercial.
“We are honored to have received these two prestigious awards and getting awarded the Youth FMCG Brand of the Year symbolises the voice of our Youth,” said Nandana Wickramage, Group Director and Head of Marketing and Sales, Ceylon Biscuits Ltd. “We know our youth closely associate with Munchee and thank them for placing their trust in us and participating in the voting process.”
“Munchee’s innovation, product satisfaction, ability to understand consumer trends and unique community development programs have all contributed to this win. Our ability to develop a richer brand experience for our youth and be part of their ‘conversation’ has helped us once again,” he noted.
Munchee’s main corporate social responsibility (CSR) initiatives on community development and assistance for children’s education work closely with the nation’s youth. CBL’s brand expansion has also contributed significantly in creating new employment opportunities for local youth, helping them lead productive and engaged lives.
The Munchee Tikiri Shishyadara aims to support rural school students up to higher education to maximise the educational benefits and opportunities they receive. The Munchee Samaga Gamata Sarana program fulfills the infrastructure development needs of the rural community enlightening and empowering the lives of our youth.
Munchee also actively helps Sri Lankan youth involved in a range of team sports such as Volleyball at the national level.
“Meeting the expectation of youth through constant innovation is a key business driver that is integrated in our philosophy,” said Wickramage. “However, it is our understanding of their lifestyle that helps us to keep innovating to meet their needs.”
The SLIM Nielsen People’s Awards is a hallmark marketing event. The nominees and winners for the award categories are identified through comprehensive research undertaken by Nielsen over a period of six months. The research sample encompasses participants across the nine districts from both urban and rural areas, varying from ages 15-60 years, making it an accurate representation of Sri Lanka’s population.
At the 2014 SLIM Brand Excellence Awards, Munchee emerged CSR Brand of the Year. Previous accolades won by Munchee are Student Brand of the Year – the highest recognition among the student community – and the Student Food Brand of the Year award.
During the SLIM Nielsen People’s Awards in 2011, Munchee was recognised as the FMCG Brand of the Year and the SLIM Nielson People’s Youth Food Brand. In 2012 it was recognised as the FMCG Food Brand of the Year and the Youth Food Brand of the Year.
Munchee is a market leader in Sri Lanka’s biscuit market and is exported to over 50 countries.
