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Thursday, 7 August 2014 00:24 - - {{hitsCtrl.values.hits}}
Commenting on the awards, NDB Chief Operating Officer Indrajit Wickramasinghe said, “We are delighted to receive international recognition for our focused efforts in developing NDB’s social network presence. We took measures to seriously consider social networking as a platform to communicate with our clients only last year. Since the launch of NDB’s Facebook page in February 2013, the fan page has grown to over 85,000 likes at present, climbing up to the position of the second most viewed FB fan page in the industry; with an average PTA (People Talking About) over 10,000, which is a phenomenal achievement for a FB page in the financial services industry. “NDBs success on Facebook has been achieved by sharing relevant, helpful and timely content while hosting interactive games and engaging activity. To this end, I wish to thank our social media marketing partner ‘230 Interactive’ for their clever insight and execution of the bank’s social media strategy.”
“Today, social media has become a platform that is easily accessible to anyone with internet access. Therefore, NDB has endeavoured to formulate a meaningful social media strategy that clearly translates Bank’s corporate strategic objectives into action. Thus NDB Facebook page is utilised as a tool to create awareness about the brand as well as to promote thought leadershipon valuable concepts.
“For instance, NDB has used Facebook and social media presence to share useful savings tips to promote the habit of saving and even to share child development and parenting tips through NDB Shilpa Digital page; contributing to knowledge building amongst target audiences. We believe this award acknowledges the true ROI of such efforts and we wish to thank our loyal fan bases across all social media platforms for their continued patronage,” Wickramasinghe further stated. The NDB corporate Facebook page was revamped in November 2013 and since then to date the page has seen an incredible growth of 632% in its fan base. It has also emerged to be the second most rapidly-growing Facebook page within the financial category in Sri Lanka.In addition to the corporate Facebook fan page, NDB also maintains individual product pages on Facebook to share relevant content with each type of audience the products are targeted at. ‘NDB Salary Max’ Facebook page was published in January 2014 and focuses on educating young executives on making the most of the salary they draw.
The page saw a 335% growth in its fan base within the first six months.
‘Cinnamon to the World’ also published in January, is a venture to promote the Cinnamon Industry in the country. The page not only talks about the virtues, health benefits, cinnamon recipes, historical details and vendor details, but also is a venture to create awareness both locally and internationally about home grown cinnamon and its uses. The third individual page, published in March 2014 is ‘NDBShilpa’, a page aimed at educating parents, parents to be and young adults on the saving habits for children and general tips on upbringing children. The page has seen a 905% growth in its fan base within the first five months.
Since the launch of the Facebook page (www.facebook.com/ndbbankplc), NDB has continuously strengthened its position across many other popular social media platforms including Twitter, LinkedIn, Youtube and Pinterest; sharing educative and stimulating content. The social and digital media presence of NDB complements the bank’s communications strategy which alsoincludes mass media, ground promotions and regional capacity building programs; that aim to educate and effectively engage with the bank’s diverse clientele.
