NOLIMIT wins ‘Brand Excellence in Retail’ at prestigious CMO Asia Awards

Taking a step ahead in the winning streak, Sri Lanka’s biggest fashion retail chain – NOLIMIT, received yet another two international awards recently from the prestigious CMO Asia Awards for Excellence in Branding and Marketing: the Brand Excellence in Retail Award and the Certificate of Merit for Marketing Campaign of the Year.

CMO Asia Awards is a premium forum organised by CMO Asia that is committed for high level of knowledge-exchange through leadership and networking amongst senior CMOs and brand decision makers across industry segments. It is held with an aim of rewarding the best in the industry and enhancing their reputation. As such, the Awards bring in the best industry professionals, who have made outstanding contributions in the branding and marketing fraternity.

Showcasing the business excellence, NOLIMIT made its way through to the top in the sixth CMO Excellence Awards to be on par with the regional giants in the Asian region to receive ‘Brand Excellence in Retail’. Also, its youth brand – ‘deedat’ received the Merit award for the ‘Campaign of the Year’ for ‘Ride-with-style’ season 4, which kick started with a glamorous town-cruising bike parade and concluded with a mega prize giving event for the winners of the draw. 

“CMO Asia Awards is a regional competition, which attracts the best players in the industry for awards. To be recognised in such a competition is a real honour as it reflects our prudence in leadership and business initiatives. We are humbled to be recognised at this prestigious event this year, which is a definite inspiration for us to spearhead the proactive role we always played boldly,” said NOLIMIT Marketing Manager Raneez Sheriff.

NOLIMIT started its journey in 1992 and has now grown to be the largest fashion retail chain in Sri Lanka with 20 showrooms across the island. Its range, which spans over a wide portfolio, caters to the masses, giving them quality, variety and value-for-money. Signifying its market stability and leadership, NOLIMIT won many awards both locally and internationally over the past few years. It is the second best in customer service in the retail industry according to LIVING magazine, amongst the top 100 unlisted brands and the top 15 digital brands in Sri Lanka in the Brands Annual 2015 ranking, and featured within the top 100 of the Most Respected Entities 2015 in Sri Lanka by LMD, which is an emphasis of its stature in the retail industry.