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The bustling suburb of Wattala was granted bragging rights to a new dimension in fashion and lifestyle retail when ODEL and Burger King came together at one spacious location to offer residents and passers-through better access to some of the global brands represented by the Softlogic Group.
The relocation today of the ODEL store which opened in Wattala in September 2011 to an address across the Colombo – Negombo Road, results in a wider range of products in a completely re-designed 9,000 square feet of trendy retail space on two floors and the added attraction of a Burger King outlet in the same premises.
Softlogic Group Chairman Ashok Pathirage formally declared open the new ODEL Department Store at No. 385, Negombo Road, Wattala.
With the move, ODEL shoppers in Wattala benefit from extra parking space and the most popular ODEL departments – Ladies, Men’s, Kids, Luv SL, Backstage, Shoes & Bags, Sports & Luggage, Perfumes and Delight – in a carefully designed layout that enhances the shopping experience, as well as a wider choice of international brands to choose from.
The new ODEL store’s offering of international brands includes clothing and sportswear brands such as Nike, Levi’s, Giordano, Puma, US Polo, Pepe Jeans and Disney; wrist watch brands like Michael Kors, DKNY, Adidas and Fossil; sunglasses from Prada, Vogue, Rayban, Giorgio Armani and Emporio Armani, and an extensive product range from Mothercare.
The fast food favourite Burger King, which bills itself the ‘Home of the Whopper’ is legendary for its signature flame-grilled taste for an exceptionally rich and clean flavour which burger-lovers adore. Guests dining at Burger King can choose from a deliciously diverse menu featuring not only world-renowned products like the Whopper and the Long Chicken, but also more localised menu items such as the flavourful King Rice to satisfy the cravings of the Sri Lankan palate. Other highlights of the menu are the extra-value meal combos – the BK Big Meal and the unbelievable Royal Lunch deal. Apart from the flagship products and special deals, the Burger King menu also caters to kids with its variety of delicious kids meals which come with a free toy.
“The opening of the relocated and redesigned ODEL department store at Wattala with a Burger King restaurant at the same location is a good example of the new phase of expansion that is underway, consequent to the acquisition of ODEL by Softlogic,” said Ashok Pathirage, Chairman of Softlogic Holdings PLC. “As a group, we own the largest portfolio of international fashion and lifestyle brands in Sri Lanka, and we believe that ODEL stores must be representative of our unique positioning. Our focus therefore, is on larger, better-designed department stores in key locations with complementing facilities like Burger King.”
An iconic home-grown fashion retail brand, ODEL is Sri Lanka’s definitive department store chain and the favoured shopping destination of the country’s fashion-forward followers of global trends. ODEL is also one of the must-visit locations on the itineraries of foreigners visiting the country.
