Sunday Nov 17, 2024
Sunday Nov 17, 2024
Wednesday, 23 October 2013 00:00 - - {{hitsCtrl.values.hits}}
Geometry Global will combine the complementary expertise of the merging global two entities with in-depth local market understanding, to offer creative and effective consumer activation, trade marketing, shopper marketing, one-to-one marketing and digital activation services to its clientele.
Commenting on this merger, Phoenix Ogilvy Group of companies Chairman Irvin Weerackody said, “Ogilvy Action was set up 14 years ago when the word ‘activation’ was not in the Marketing Manager’s jargon in Sri Lanka. Ogilvy Action was the first activation company in Sri Lanka and today, the biggest, and also has to its credit, some of the landmark activation campaigns launched in Sri Lanka and Maldives.
As Ogilvy Action acquires a new identity as Geometry Global, Weerackody further said, to usher in this merger, “we are making a unique and new offering to the client community, which is once again a first in Sri Lanka – that is the launch of the Word of Mouth (WOM) communications arm, ONE-ON-ONE.”
ONE-ON-ONE is a well-structured inter-personal communications arm, which will focus and specialise on the following areas:
nTraining the trainers (communicators) to create a network of inter-personal communicators.
nDevelopment of content to have seamless and unified messaging.
nGrowth of network to include consumers and retailers with strong influence in communication.
nMonitoring and reporting for proper effectiveness evaluation of initiatives and overall program management.
“This way, we will create and nurture communities of brand advocates, who create authentic WOM offline as well as online for brands, thus growing sales at a fraction of traditional media costs,” asserted Weerackody.
In the wake of increased shopper influence in the Asian Region, Geometry Global held a planning meeting recently, which was attended by the heads of all key countries in the region, including Sri Lanka.
Geometry Global Sri Lanka General Manager Vino de Silva remarked that the planning meeting was very insightful. “Innovative thinking and learning was introduced to the leadership to reach out more effectively to today’s consumers in Asia. Sri Lanka is geared to provide the full service offering of this expansive global network.” de Silva added that Geometry Global Sri Lanka is the only company in the country that is uniquely positioned to offer local expertise with international learning, in order to speak to consumers with relevant activation campaigns that are tailor made to meet client objectives.
