Ogilvy ‘Digital DOJO’ kicks off in Colombo

Ogilvy Colombo, together with all other offices in the network across the Asia Pacific, marked the launch of its first-ever digital day and internal training programme ‘Digital DOJO’ recently.  Ogilvy Colombo joined the Asia Pacific Digital DOJO roll out, via a live stream, kick starting Ogilvy’s new way of thinking: Digital!

Having declared 2011 the agency’s digital year, an intense training programme titled ‘Digital DOJO’ will be rolled out for a period of three months.  The ‘Digital DOJO’ is where Ogilvy digital masters and novices perfect their craft. It will distribute content and engage with markets across Asia Pacific and will be a place of constant learning. 100% of all client facing staff, creative and account planners will undergo the comprehensive training programme.  Digital White Belts, Red Belts and Black Belts will be awarded to Ogilvy staff who successfully complete the programme.

By 2014, internet penetration levels in Sri Lanka will reach 22%, making it a considerable market segment that cannot be ignored and must be reached out to. Ogilvy believes social media is a new language and like any language, it takes time to learn and master.

But it must be mastered none the less and mastered now, as in a few years this is the medium the emerging segments will be communicating in.

The Ogilvy digital day featured an introduction to new technologies in Sri Lanka for marketing and advertising purposes. Demonstrations on motion detection, augmented reality and other technologies were made and communication campaigns were featured on how to build highly entertaining and engaging products for the end user. Latest gadgets were on display to further enhance the experiential value of the event.